e-commerce transparency

The importance of e-commerce transparency, explained

Throughout the supply chain – from manufacturer to distributor to retailer to end consumer – the connections between each party are increasingly remote. At a time when ingredients, manufacturers and end consumers may each be in a different continent, maintaining control and visibility throughout the entire network — or e-commerce transparency is more important now […]

Adobe Magento

Adobe says Magento acquisition will help scale digital shopping experiences in the enterprise

Adobe said its $1.68 billion acquisition of Magento will bring the ability to develop shopping experiences based on digital commerce, order management and predictive intelligence to its content creation and marketing analytics tools for both business- and consumer-oriented firms. Magento, an open source-based e-commerce application provider that was once sold to eBay, is best known […]

Toyota

Toyota unveils e-Palette at CES 2018 to show its future direction in mobile business applications

Autonomous driving might create major waves among consumers, but Toyota Motor Corp. used CES 2018 to show off a concept that would take it firmly into the business of serving other companies in retail, classified sales and even faciliating government service delivery. In a keynote presentation that was livestreamed from CES in Las Vegas, Toyota […]

e-commerce

CloudCraze research forecasts growing shift towards e-commerce in B2B sales

Nearly 90 per cent of those making B2B purchases believe they’ll be offering products by 2022 that customers will mainly buy through e-commerce rather than a traditional sales rep, according to a research report from CloudCraze. In a look at how e-commerce will drive revenue growth outside of the consumer segment, Chicago-based CloudCraze, which offers […]

ecommerce

How to Remain Competitive in eCommerce in 2018

2017 has proven to be a year of glittering advancements in the eCommerce scene. There is a direct correlation between these advancements and the needs of the predominant target markets of Gen X’ers and beyond. Being the driving force of the information age, coupled with their inherent need for instant gratification, AI, machine-learning, mobile, and […]

cryptocurrencies

Cryptocurrencies: What Merchants Need to Know

Let’s face it: You’re not much of an ecommerce merchant by today’s standards if you’ve still never heard of Bitcoin. After all, it’s been nearly a decade since the original cryptocurrency was first used in a transaction. There is, however, no shame in admitting that you don’t have more than a peripheral understanding of Bitcoin. […]

e-commerce strategy

4 Elements of a Successful B2B E-commerce Strategy

Business customers look quite differently at online purchasing. Their decisions are logical and practical. It all depends on which provider ticks the most checkboxes on their list, who they can trust and who can accommodate them flexibly. In order develop a successful strategy a B2B ecommerce website should concentrate on providing as much useful information […]

ecommerce translation

English Language E-commerce Websites Target French, German and Dutch Markets

Research conducted in late November 2016 by One Hour Translation, shows that the most popular language into which English language e-commerce websites are translated is French, followed by German. The research analysed 4,000 of e-commerce websites’ translation projects begun during 2015 and in the first 11 months of 2016. The analysis ranked target languages according […]

U.S. digital display ad spending expected to overtake search in 2016

Digital display ad spending is expected to overtake search ad spending this year in the United States for the very first time, says a new report from eMarketer entitled “US Digital Display Advertising Trends: Eight Developments to Watch for in 2016.” The report suggests that the combination of video, native ads, traditional banners and other […]

Study: 24% of marketers have a single view of the customer

Experian Marketing Services recently released a study that aimed to identify the biggest opportunities and barriers marketers face. The study, entitled, “2015 Digital Marketer Report,” polled 1,000 global marketers and placed heavy focus on how customer data is collected and used. The research highlights several key marketing issues businesses currently face, including the inability to […]

YouTube offering advertisers ‘click to shop’ buy buttons on videos

A new feature added to YouTube’s in-steam video ads is making marketing on the site more engaging and interactive. Click-to-Shop, announced by Google last week, lets viewers  connect to brand websites to purchase products they see in pre-roll advertisements simply by clicking a button that appears on a card during the pre-roll ad. The buttons are similar to […]

Infographic: B2B e-commerce sales to reach $1.1 trillion by 2020

This staggering stat should encourage  B2B firms with an e-commerce strategy. The infographic with the figure of B2B e-commerce revenue reaching $1.1 trillion US by 2020 comes courtesy research firm Sullivan, but they also included some other key findings. In a survey, 94 percent of B2B buyers wanted to know where and how to make an immediate […]

How to be a ‘phy-gital’ retailer [Sponsor Content]

Incorporating digital programs into existing frameworks is a dilemma facing many organizations today. In an effort to help businesses with this problem, software solutions provider EPAM hosted a webinar with Rex Lee and Warren Cable, VPs of digital operations at Canadian Tire. Both Lee and Cable explained how they used omni-channel and digital programs in their retail […]

Google Analytics’ new tool takes you on ‘the customer journey to online purchase’

Google Analytics has updated a useful tool that helps businesses track and analyze customer interaction paths from first click to purchase. The aptly-named The Customer Journey to Online Purchase launched in early 2013 as Google recognized the need for website owners to better understand how customers act from their first visit through conversion. The tool utilizes […]