Apptus Elastic Path B2B ecommerce

Elastic Path, Apptus survey B2B buyers to make the case for improved commerce experiences

B2B vendors can see the size of a deal shrink by 20 per cent if buyers aren’t satisfied with their experience, and nearly half are losing customers due to poor commerce capabilities, according to studies from Apptus and Elastic Path. In an effort to demonstrate the value of automated processes and more streamlined ways to […]

B2B Next 2019

B2B Next 2019 takes ‘choose your own adventure’ approach to educating e-commerce professionals

Executives from Unilever, Caterpillar, and Johnson Controls will be among the speakers heading to Chicago late next month for the second annual B2B Next, which explores the evolution of e-commerce between corporations, partners, suppliers, customers and other stakeholders. According to Mary Wagner, editorial director of live content, the event’s agenda is driven by the growing […]

Paradigm B2B Combine

Paradigm B2B reimagines e-commerce buyers’ guide with enterprise and mid-market Combine reports

The limitations of Gartner’s Magic Quadrant, Forrester’s Wave and similar market research offerings have inspired Paradigm B2B to launch a series of reports called Combine that break down the merits of e-commerce applications for enterprise and mid-market buyers. Chicago-based Paradigm B2B, which released its first two Combine reports last week, said the research also drew […]

Impact Dave Yovanno partnerships

Impact CEO argues partnerships will drive more growth than extra sales people or more ads

A company simply called Impact wants to do for developing and managing enterprise partner relationships what Salesforce did for sales teams and Marketo did for marketing teams, according to its CEO. Speaking at its second annual Impact Growth summit in New York on Tuesday, Impact’s David Yovanno argued that referrals from influencers, publishers or even native […]

Pimcore Data Hub

Pimcore Data Hub brings product and web content together to address a key CX challenge

Pimcore has launched a tool designed to solve what its co-CEO suggests is an overlooked challenge in the quest to improve customer experience: bringing product details, digital assets and other information into a common format for use in e-commerce and other areas. The company, which is originally from Austria but has U.S. offices in Houston, […]

SAP Ariba Fieldglass

SAP Ariba and Fieldglass CMO puts ‘experience management’ in a B2B context

SAP on Tuesday kicked off its annual SapphireNOW conference with a focus on “experience management” following its recent acquisition of Qualtrics — and the CMO of SAP’s Ariba and Fieldglass businesses is already thinking about what it will mean for her B2B customers. The company announced 10 different offerings as part of its XM platform […]

Amazon Business Google Avionos

Amazon Business and Google overtake supplier portals as B2B buyers’ starting point: Avionos

Thirty per cent of corporate customers now start their e-commerce purchases on sites owned by consumer giants Amazon and Google rather than the 22 per cent who turn first to independent supplier portals, according to research that will be released Wednesday by Avionos. The Chicago-based digital commerce marketing firm’s 2019 report, titled Positioning B2B Commerce […]

Paya Connect B2B

Paya Connect promises increased ‘acceptance capabilities’ like Apple Pay to B2B merchants

A payment solutions vendor called Paya on Wednesday launched a platform it said will make it easier for B2B merchants to accept Apple Pay, Android Pay and other point-of-sale and transactional options from their customers. Paya, which is based in Atlanta, is aiming Paya Connect at enterprise developers in health-care, the non-profit sector and other […]

Elastic Path e-commerce

Elastic Path CMO knows better than to use a hard sell to market ‘headless’ e-commerce

An Uber ride is an e-commerce transaction, but you don’t swipe your credit card before climbing out of the car. If you press an Amazon Dash button you get products delivered instantly. Now Elastic Path CMO Darin Archer is trying to help B2B organizations achieve a similarly quick, convenient and seamless way to conduct all […]

AR e-commerce Showpad

Showpad launches AR e-commerce as a way for sales people to offer a more immersive buying experience

Sales enablement software firm Showpad has released what it describes as an AR e-commerce tool that will let B2B buyers get a closer look and feel at what they’re purchasing and how it might work in their organization. Using Apple’s ARKit, the AR e-commerce tool allows sales people to develop models that are projected through […]

Avionos procurement research

Avionos research shows most procurement officers are bypassing supplier portals in favor of some consumer-friendly search options

Even though they work in B2B firms, 78 per cent of procurement managers begin looking for product searches on Amazon or Google rather than a vendor’s own site, and most are disappointed by what they find, according to a new report from Avionos. Avionos, a digital marketing firm based in Chicago, surveyed 160 U.S. B2B […]

Magento e-commerce tools

Magento Commerce discovers why many B2B firms aren’t completely sold on the capabilities of e-commerce tools

More than half of B2B organizations said integration with legacy technologies is hampering their adoption of e-commerce tools and 37 per cent say they lack the ability to support various sales channels, according to a research study from Magento Commerce. While 85 per cent of organizations said they were interested in offering customers ways to […]

e-commerce transparency

The importance of e-commerce transparency, explained

Throughout the supply chain – from manufacturer to distributor to retailer to end consumer – the connections between each party are increasingly remote. At a time when ingredients, manufacturers and end consumers may each be in a different continent, maintaining control and visibility throughout the entire network — or e-commerce transparency is more important now […]

Adobe Magento

Adobe says Magento acquisition will help scale digital shopping experiences in the enterprise

Adobe said its $1.68 billion acquisition of Magento will bring the ability to develop shopping experiences based on digital commerce, order management and predictive intelligence to its content creation and marketing analytics tools for both business- and consumer-oriented firms. Magento, an open source-based e-commerce application provider that was once sold to eBay, is best known […]

Toyota

Toyota unveils e-Palette at CES 2018 to show its future direction in mobile business applications

Autonomous driving might create major waves among consumers, but Toyota Motor Corp. used CES 2018 to show off a concept that would take it firmly into the business of serving other companies in retail, classified sales and even faciliating government service delivery. In a keynote presentation that was livestreamed from CES in Las Vegas, Toyota […]

e-commerce

CloudCraze research forecasts growing shift towards e-commerce in B2B sales

Nearly 90 per cent of those making B2B purchases believe they’ll be offering products by 2022 that customers will mainly buy through e-commerce rather than a traditional sales rep, according to a research report from CloudCraze. In a look at how e-commerce will drive revenue growth outside of the consumer segment, Chicago-based CloudCraze, which offers […]

ecommerce

How to Remain Competitive in eCommerce in 2018

2017 has proven to be a year of glittering advancements in the eCommerce scene. There is a direct correlation between these advancements and the needs of the predominant target markets of Gen X’ers and beyond. Being the driving force of the information age, coupled with their inherent need for instant gratification, AI, machine-learning, mobile, and […]