By the end of 2023, ecommerce will have accounted for 20.8% of the global retail sales market. If the industry keeps to this pace, that will mark a 100% increase over a span of six years, with that number steadily increasing each year. While these figures indicate that ecommerce is thriving, things have certainly settled […]
Three tactics for retailers to meet consumers’ love of savings and personalization this Valentine’s Day By: Sarah Kirk-Douglas, Vice President of Marketing at Pivotree Savvy shoppers have their sights set on an exciting year — starting with plans for Valentine’s Day spending. As the holiday approaches, it’s the perfect time to uncover what trends will dominate shopping behaviors in 2023. Despite […]
By Mikel Lindsaar, CEO and Founder of StoreConnect In the 16th Century, Nicolaus Copernicus challenged the long-held view that the Earth was the center of the universe. He knew he would get opposition from scientists and religious scholars, so he waited until the year of his death to publish. It would still take more than a century […]
Let’s say you’ve been gathering data on your customers with the intention of creating a representation of your audience. You know their age, financial status, marital status, etc. But is this data actually essential for your product design? User personas are a method that breaks away from the outdated analysis of the audience based on […]
By Joseph Lee, General Manager, Commerce, Pivotree The last few holiday seasons have kept retailers and brands on their toes – and this year will be no different. With a variety of trends and factors in play, there’s more urgency to deliver a frictionless commerce experience. Customers expect it, and retailers’ revenue and operations depend on […]
Image: Pixabay Ecommerce plays a significant role in retail today. As a wholesaler or an intermediate supplier that connects manufacturers and retailers, you need your own website and online store to sell your products directly to other businesses instead of end consumers. In building your online presence, you must ensure your site is cost-effective, scalable, […]
by Seneca Hampton Selling on Amazon used to have a low barrier to entry due to low start ups cost. It was easy to see success quickly. These days, that’s changed. Now the barrier to entry is expensive and it takes a lot of technical skill and time to be successful selling on the platform. […]
By Vinny Maurici, Vice President, Data Strategy & Services, Pivotree For years, companies have been able to track their users’ website and app activity across other companies’ apps and websites, using the resulting data for advertising purposes or for sharing with data brokers. Last year, Apple launched a highly anticipated privacy feature: App Tracking Transparency (ATT). […]
E-commerce is bigger than ever before. With our shifting economic world, the often more affordable nature of online shopping has been extremely attractive to customers (especially as inflation continues to rise). For this reason, e-commerce websites have become prime targets for malicious attackers with bad intentions. The first step in protecting yourself is knowing what […]
These past few years have made people shop online more than ever, and businesses had to digitalize their stores sooner than expected. Shopify has gained a lot from this. Now, it has about 2 billion active users and it is one of the best platforms out there if you want to launch your online store. […]
It’s hard to believe that we’re already halfway through the decade, but sure enough, 2022 is just around the corner. And with it comes a whole new set of eCommerce trends to keep an eye on. So what should you be watching for? Here are our top 5 picks: 1) The Headless 1.0 Will Continue […]
There are various risks of using an eCommerce SMS marketing platform, such as the potential for data breaches and the impact that spamming can have on a business’s reputation. Businesses need to be aware of these risks before implementing an eCommerce SMS marketing strategy. Let’s explore the potential risks and how to avoid or mitigate […]
Image by StartupStockPhotos from Pixabay The eCommerce industry is booming. With more and more people working from home and looking for ways to supplement their income, an increase in independent, online retailers comes as a surprise to no one. However, starting an eCommerce business is no small feat, and can seem even more daunting when […]
By James Urbati, GM of Commerce at Pivotree Coming on the heels of two highly unpredictable years and the 2021 holiday season, 2022 holds unique opportunities for companies to adapt to the significant changes taking place in the commerce landscape. With supply chain disruptions being an issue at the forefront for many, retailers are looking at different ways […]
Payments can be defined as the financial instruments exchanged all over the globe to transfer funds or pay for goods and/or services. This helps businesses better manage cash efficiently and effectively. Payments in themselves are quite vast due to the existence of numerous payment systems in each country and each system tends to have a […]
By Mike Leibovitz Now that we’re well into the recovery phase of the pandemic, it’s worth stepping back and looking at what impact this period of turbulence has had on organizations that rapidly scaled their B2B ecommerce operations. The explosion in ecommerce innovation and access to new delivery offerings means it’s never been easier for […]
Ever since the internet came into being, there has been a continuous evolvement in commerce. Although the game has changed for shopping overall, the premise is still the same – matching necessity with shoppers’ habits. Every change is a disruption that brings forth a need for an adaptive mindset, and the same applies to commerce. […]
Brightpearl is today announcing it will power the growth of Shopify’s recently launched collection of retail hardware, which includes a redesigned Tap & Chip Reader, as well as the Dock and Retail Stand, to offer a more comprehensive solution for brick-and-mortar retailers. Shopify is now employing Brightpearl’s retailer-first digital operations platform to automate and support the fulfillment and distribution of new hardware […]
Finbold.com announced new research showing US stores account for 73% of all live Shopify eCommerce websites worldwide at 1.09 million Data acquired by Finbold.com indicates that the United States accounts for the highest number of live Shopify eCommerce websites at 1.09 million. The number represents about 73.24% of all Shopify eCommerce live websites globally. Health […]
B2B vendors can see the size of a deal shrink by 20 per cent if buyers aren’t satisfied with their experience, and nearly half are losing customers due to poor commerce capabilities, according to studies from Apptus and Elastic Path. In an effort to demonstrate the value of automated processes and more streamlined ways to […]
