With online retail giants like Amazon continuing to disrupt the e-commerce ecosystem and squeezing smaller sellers everywhere, how can those smaller retailers remain competitive? The sheer massive reach and scale of the Amazons of the world and their focus on growth over profits give them an advantage that small businesses just can’t compete with. Or […]
Category: eCommerce
Maggie Fox: the next stage of success at SAP (SAP CMO series)
It’s a confusing marketing technology world at the moment, and nobody knows technology like SAP. Historically focused on the CIO, now the company is reaching out to bring their expertise to a brand new audience: marketers. And that requires a different kind of marketing, something Maggie Fox is keenly aware of, and excited about. Fox, […]
What Alibaba can teach us about winning in B2b ecommerce
The average North American likely hasn’t heard of Alibaba, but the Asian retailer is larger than Amazon and eBay combined. The juggernaut, founded in 1999, continues to dominate the ecommerce market and continues to generate substantial revenues and make history. In September, Alibaba made international headlines after having the largest global initial public offering (IPO) […]
Can offering free shipping boost your bottom line?
You know a concept is popular when it gets its own day. Valentine’s Day may be for lovers, but Free Shipping Day is for shoppers who love saving money. But for online businesses, the question is: Will offering free shipping love you back? Free Shipping Day is a one-day, online-shopping event when thousands of merchants […]
Investing in e-commerce? Better make it mobile
It seems that B2B suppliers have noticed that it’s almost 2015 and hey, wouldn’t you know it, the whole buying-online fad is probably here to stay. A recent report by Forrester Consulting suggests that B2B is getting serious about e-commerce: 80 percent or more of online B2B sellers are planning to invest in, implement, or upgrade their e-commerce platform within […]
5 ways e-commerce sites can capitalize on Black Friday, Cyber Monday
Black Friday, falling on November 28, and Cyber Monday (December 1) are dates etched on the minds of all retailers; but how are smaller e-commerce businesses preparing for this major shopping season, and how can these businesses capitalize on a retail holiday traditionally celebrated by big box retailers? Consider the numbers for a moment. According to […]
Can online grocery startups take a bite out of a $1 trillion market?
Canada’s grocery industry is stagnant, with 2012 sales growing a tiny 1.1 percent over 2011, and in that year sales rose a paltry one percent. That’s a big change of pace for grocers, who are used to annual growth rates averaging 3 percent or more. 2011-2012 represented the worst sales growth in more than a […]
Advertising giant Publicis to buy Sapient for $3.7 billion
In a move some critics call a major overpayment, French advertising powerhouse Publicis announced Monday it will acquire marketing and consulting company Sapient for $3.7 billion US. The all-cash transaction equals $25 per share. In a press release [PDF], Maurice Lévy, Chairman and CEO of Publicis Groupe, said: “Sapient is a ‘crown jewel,’ a one of […]
PayPal officially allowing shops to accept Bitcoin
PayPal is officially entering the world of all-digital money. The payment processing company will start accepting payments from customers that are using Bitcoin. According to CNN, Bitcoin is “an independent, government-less currency,” whereas PayPal is owned by eBay and works with merchants. As of today, PayPal completed a deal with the payment-processing companies inclusive with […]