Despite considerable attention from a variety of vendors before it came into effect this past May, a survey by DemandBase and Demand Metric shows only 32 per cent of B2B marketers are fully compliant with GDPR and 80 per cent worry that a lack of compliance among their vendors will put their firm at risk. […]
This is a joint byline written by Cliff Gibson, Director, DBR Data and Michael Hiskey, Head of Strategy, Semarchy. You have the right to remain silent. Everything you do with your data may be used against you. That will be the case starting 25 May, when the General Data Protection Regulation (GDPR) comes into effect. Although […]
McAfee has unveiled its first B2B ad campaign in more than 15 years, including a TV commercial and other assets that aim to shift its perception as an antivirus software provider to a firm that protects business professionals’ information from their devices to wherever it might reside in the cloud. The 30-second spot shows people […]
The digital transformation has demanded a lot from businesses during recent decades. In many cases, companies have been forced to adapt to evolving technologies at rapid and often uncomfortable speeds. Early adopters of emerging technologies can gain a significant competitive advantage in this data-fuelled digital landscape. Luckily, my peers and I at G2 Crowd have […]
Commvault CMO Chris Powell is probably used to navigating the slush and icy roads during the typical winter months, but his recent expedition to the South Pole was a matter of getting used to the whiteouts and “snow quakes.” When you’re skiing over the snow, for example, ice crystals that have formed over time routinely […]
Another week, and another hack of customer records. Seems this week it’s all about #privacy. Bell Canada Police are investigating yet another data breach at Bell Canada, where hackers have accessed up to 100,000 customer names and email addresses. This is the second breach in 8 months; last time hackers accessed 1.9 million customer email […]
Do you spend more money on coffee and treats at Starbucks than you do on cybersecurity? In the grand scheme of things, which one is more important? When it comes to your and your family’s cybersecurity, do you opt for a skinny latte or a double shot of espresso? In a world that is changing […]
