Stericycle’s Kal Irani: My Post Covid Tech Existence

  Name: Kal Irani Title: Vice President, Go-to-Market Strategy, Stericycle Website: www.stericycle.com What you did before the pandemic: In my role at Stericycle, I focus on the development of go-to-market strategies, including the execution of demand generation initiatives across the business to accelerate growth at scale for North America. Managing company-wide commercial transformation initiatives demands comprehensive levels of […]

DemandBase Demand Metric GDPR

DemandBase and Demand Metric research the state of GDPR compliance so far (and the results aren’t good)

Despite considerable attention from a variety of vendors before it came into effect this past May, a survey by DemandBase and Demand Metric shows only 32 per cent of B2B marketers are fully compliant with GDPR and 80 per cent worry that a lack of compliance among their vendors will put their firm at risk. […]

McAfee device to cloud ads

McAfee TV ad shows how it can protect enterprise data ‘from device to cloud’

McAfee has unveiled its first B2B ad campaign in more than 15 years, including a TV commercial and other assets that aim to shift its perception as an antivirus software provider to a firm that protects business professionals’ information from their devices to wherever it might reside in the cloud. The 30-second spot shows people […]

digital trends

Digital Trends and Business Implications for 2018

The digital transformation has demanded a lot from businesses during recent decades. In many cases, companies have been forced to adapt to evolving technologies at rapid and often uncomfortable speeds. Early adopters of emerging technologies can gain a significant competitive advantage in this data-fuelled digital landscape. Luckily, my peers and I at G2 Crowd have […]

Commvault

Commvault CMO brings data protection message to the South Pole in 2041 Foundation expedition

Commvault CMO Chris Powell is probably used to navigating the slush and icy roads during the typical winter months, but his recent expedition to the South Pole was a matter of getting used to the whiteouts and “snow quakes.” When you’re skiing over the snow, for example, ice crystals that have formed over time routinely […]