A B2B industry association takes only 15 seconds of TV time to show the value of its certification

One of the hardest challenges for any industry association is convincing non-members (and even members) to pursue its professional certification program. This often involves a lot of e-mail campaigns, web site landing pages, in-person events and more. The Institute of Management Accountants, on the other hand, managed to make a convincing case in only a […]

steve uster

Inside the Mind Of… Steve Uster

Steven Uster is Co-Founder & CEO of FundThrough, an online invoice funding platform giving small businesses access to the working capital waiting in their unpaid invoices. Launched in 2014, FundThrough quickly became one of Canada’s leading FinTech start-ups, today funding millions of dollars in invoices every month to businesses across the country. Before starting FundThrough, Steven […]

Should SMBs go beyond QuickBooks for their accounting software?

Is Intuit well positioned to maintain its dominance in the small-to-medium business accounting software market in cloud era? Is the company’s long-running QuickBooks franchise still the best option for SMBs? QuickBooks has been around in one form or another for a generation. But over the past few years, cloud-based mobile competitors have been gaining customers […]