One of the hardest challenges for any industry association is convincing non-members (and even members) to pursue its professional certification program. This often involves a lot of e-mail campaigns, web site landing pages, in-person events and more. The Institute of Management Accountants, on the other hand, managed to make a convincing case in only a […]
There are few activities more sedentary than watching TV, but that may make it the perfect place for EY to feature its latest marketing campaign about its role in helping companies like Varidesk pursue their business goals. Best known as the maker of office furniture that can be transformed from a traditional workspace into an […]
Steven Uster is Co-Founder & CEO of FundThrough, an online invoice funding platform giving small businesses access to the working capital waiting in their unpaid invoices. Launched in 2014, FundThrough quickly became one of Canada’s leading FinTech start-ups, today funding millions of dollars in invoices every month to businesses across the country. Before starting FundThrough, Steven […]
When you hear the words “month end process”, what do you envision? You probably picture someone, an accountant, or controller, someone like Bob Cratchett, hunched over the books, reconciling everything from receivables and payables, cash flow, budgets, and P&Ls. That may not be all that far from the truth. What is “month end”? Simply put, […]
Is Intuit well positioned to maintain its dominance in the small-to-medium business accounting software market in cloud era? Is the company’s long-running QuickBooks franchise still the best option for SMBs? QuickBooks has been around in one form or another for a generation. But over the past few years, cloud-based mobile competitors have been gaining customers […]
