B2B CMOs may occasionally have challenges wrangling the staff on their marketing teams, but that’s nothing compared to the way a firm called Oribi has portrayed the various social media channels used to communicate with customers. Based in San Francisco, Oribi offers a dashboard-like tool that is designed to track content from a company blog […]
Tag: ads
B2B Trending Conversations: Christmas Special
Merry Christmas from B2B News Network! With the holidays upon us, it’s been a light week for B2B social traffic, so we’ve decided to get into the spirit by spreading holiday cheer in the form of Christmas-related B2B tweets and social posts. You’ll find plenty of tips on B2B sales and marketing, we’ll check out […]
Report: Facebook ads still a better investment than Google display ads
Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.” According to the report, the numbers for Facebook ads are enough to leave Google in the dust: Facebook’s click-throughs rates posted a 35 percent rise in Q3 2015 from a year ago […]
Instagram unveils new tools for advertisers
Instagram has added a carousel-like feature for advertisers, allowing users to scroll through multiple photos from one user by flipping through them horizontally. At the end of the carousel in a sponsored post, Instagrammers can click on additional content or visit a website to learn more, as AdWeek explains. “Until now, brands have mostly used the app […]
Why ‘sadvertising’ can work…but only if you do it right
If you saw the 2013 Super Bowl, then you probably remember the Budweiser Puppy Love commercial, the one where puppy and horse make such a deep emotional bond often saved for Gary Marhsall films. You may even have shed a tear by the end, when these two unlikely soul mates defied all obstacles to reunite […]