It’s been called the world’s oldest content marketing vehicle, so David Jones is not surprised when people look at The Furrow and ask the publications manager at John Deere for the secrets of its success. “We do things consistently and we do things well, and we do things consistently well,” he told the audience Wednesday […]
It is up to Jim Norton, AOL’s global head of media sales, to train more than 600 new employees on AOL’s ad-tech stack. This includes one area that most of them have minuscule experience in: programmatic. This is just part of AOL’s recent majority takeover of Microsoft’s digital advertising business. In June, the two companies […]
The veteran Web player announced a new cross-device ad targeting system aptly called One. AOL is combining its ad platforms such as Adap.TV and AdLearn Open Platform (AOP), by taking programmatic buying of video from Adap.TV and display and banners from AOP, as Ad Week reports. “This is really along that pathway of making life easier for marketers within […]
