Some of the world’s largest organizations come to consulting firm PwC to address high-level enterprise issues such as AI, blockchain, governance and various industry regulations, but its latest TV commercial focuses on something much more basic: making the world a kinder place. In ‘One Random Act of Kindness,’ PwC uses a simple blankdrop where a […]
Financial services firms such as banks and insurance companies often get criticized for failing to keep pace with customers’ digital expectations — including by their own employees, as Cognizant acknowledges in its latest TV commercial. The 30-second spot takes place in a theater where team members of a major institution have gathered for a rousing […]
There are startups marketing themselves as blockchain innovators, and there are established enterprises trying to innovate with blockchain. Vic Pascucci has a stock response to most of them: “Just use an f***n VPN.” The managing director of venture capital firm Lightbank was positioned as the resident contrarian at the recent Voice of Blockchain conference in […]
Supply chain processes rarely make for prime-time TV viewing, but a new commercial from IBM tells a story that connects blockchain and coffee to show what it can bring to accurate inventory tracking. In a clip called “Smart Supply Chain,” Big Blue takes viewers on a whirlwind tour of single-origin Kenyon coffee from its original […]
If people like Aristotle, William Wordsworth, Charles Dickens, Henry David Thoreau got some of their best ideas while walking, why wouldn’t a CEO, CMO or sales exec? While Curiosity Inc. has already been working with individuals to test out the “Street Wisdom” approach to tackling difficult questions, its official launch on Friday could also offer […]
As enterprises are quickly learning, blockchain is not only about currency. Ever since the Ethereum platform, created three years ago, developers have been testing it by building decentralized applications (Dapps) that are different from their centralized counterparts – centralized applications. ‘D’ for Decentralization If you are wondering why Dapps have become such an interesting prospect […]
If love is the outcome, could you please rework the feature set? I hope the great comedian Lily Tomlin doesn’t mind me adapting one of her most famous lines, especially when I could have just echoed Tina Turner instead. When you’re marketing a B2B brand, what’s love got to do with it? Most of the […]
Despite the unanswered legal and regulatory questions, enterprises that create or participate in a private blockchain may have a chance to overcome the inefficient, expensive and vulnerable ways they exchange information and facilitate transactions today, speakers told the Conference Board of Canada’s first-ever summit on distributed ledger technology. While a growing number of business professionals […]
I won’t shame the speaker or the event that recruited him for a keynote, but let’s just say that a few weeks ago I experienced one of those moments at a conference that prompted more eye-rolling than insight. It happened when the speaker in question put up a slide which suggested organizations that adopt artificial […]
Fision may soon build upon its track record of putting marketing and sales teams on the same page by obtaining a provisional patent for using blockchain to exchange critical business information. Based in Minneapolis, Fision Corp. offers a cloud-based sales enablement tool that manages digital assets like marketing materials as they are distributed to sales […]
Marketing and sales teams might cringe at the thought of asking their IT department to help them with a blockchain project today, but a startup called Crowd Machine is promising an easy way to create decentralized applications without any technical skills. Based in San Jose, Calif., Crowd Machine has set up a system whereby everyday […]
As more organizations explore the potential of blockchain to facilitate all manner of transactions, an Australian startup called Quixxi is offering tools to make the creation of decentralized applications easier, as well as a marketplace where they can get rewarded with a proprietary cryptocurrency for their contributions. Quixxi started out in more traditional areas of […]
Even if blockchain technology still must overcome some challenges there is a clear change in attitudes and initiatives regarding the technology behind cryptocurrencies. Moreover, the use cases and spending patterns become clearer and show how blockchain is not just converging with the Internet of Things (IoT) but also with the foundations of a digital economy […]
In 1998, the marketing department at IBM spent a reported $40 million on an advertising campaign aimed at convincing businesses to do something that seems obvious today: offer e-commerce alongside traditional ways of buying and selling. Though they didn’t use the term “business transformation,” all those e-business commercials may have marked the beginning of the […]
Breaking Down the Basics of Blockchain Blockchain is a fascinating technology with transformative potential that is gaining momentum. But the concept still confuses a lot of people, including me. Before B2BNN I was at an SAP financial services partner, when Bitcoin and Blockchain were first being talked about. Digital payments were of particular interest to […]
The digital transformation has demanded a lot from businesses during recent decades. In many cases, companies have been forced to adapt to evolving technologies at rapid and often uncomfortable speeds. Early adopters of emerging technologies can gain a significant competitive advantage in this data-fuelled digital landscape. Luckily, my peers and I at G2 Crowd have […]
The words and the image were everywhere, and every time I saw them I tried not to roll my eyes. I was at a conference for HR professionals, and the main graphic across every banner and program guide showed a human hand about to join with that of — wait for it — a robot. […]
Don Tapscott is the CEO of Tapscott Group, a company that focuses on business strategy in a technologically evolving market. He is also the Vice Chair of Spencer Trask Collaborative Innovations, which invests in emerging companies in communications, information technology, and life sciences. Don has written several books including Paradigm Shift (1992), The Digital Economy […]
TransformationWorx, CIO Association of Canada, and the Institute of Certified Management Consultants of Ontario (CMC-Ontario) announced that certifications will be issued today to the world’s first CIO Certified Blockchain Professionals (CCBP). The program is dedicated to Application of Blockchain to Business. “We are so proud of our graduates, they are pioneers!” said Dawood Khan, Founder and CEO of TransformationWorx, […]
Marketing consultancy Wikibrands has launched what it is calling a “Blockchain Benchmark” study to show how adoption of the distributed ledger technology is evolving in the enterprise. The survey, which Wikibrands estimates will take at least 17 minutes to complete, went live earlier this week. The topline results are expected in early March and will […]
