Social media can be a complicated space for B2B professionals who first dive into it. That’s why we weren’t too surprised to get this question via our Ask the B2B Experts call for questions, where you can ask our B2B insiders on anything related to your industry. This question comes from Simon, who lives in […]
Content marketing is not just a fad — it’s here to stay. This holiday season, it’s time to gift yourself with an educational book or two on how content marketing is reshaping marketing, whether in B2B or B2C. Many new content marketing books feature tips and tactics to help any B2B marketer supercharge their blogging, social, […]
Earlier in the year, we brought you the top 6 advertising books coming in 2015. Now, learn about the hot marketing books coming between September and November, featuring titles on PR’s relationship with marketing, how to measure performance and uncovering a new model for entrepreneurial success. The New Rules of Marketing and PR Author: David Meerman […]
We whetted your appetite with our B2B guide to DevOps and now you might be thinking about how you can implement DevOps practices for software development in your organization. With summer just around the corner, you should add these insightful DevOps books to your business reading list. The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business […]
Having published a book recently, I can see there are many benefits to writing a book. Among the biggest attractions is enhanced industry stature. If you publish a book, it must mean you are an industry expert, right? For many CEOs in the B2B industry, writing a book is a great way to drive a […]
With the warmer weather comes a chance to catch up on your reading during summer vacation flights or lazy Sundays on the patio. The coming months reveal a range of mentally nourishing books, especially for marketing managers hungry for the Next Big Thing. Below is the B2BNN guide on marketing books coming in the next few months (and […]
At B2B News Network, we know how fast the pace of the advertising market is changing. Even 10 years ago, did anyone think “sadvertising” and “content marketing” would dominate our marketing conversations, or that hashtags would play such an important role in major marketing campaigns? To help you and your business stay at the forefront of […]
