Content marketing is not just a fad — it’s here to stay. This holiday season, it’s time to gift yourself with an educational book or two on how content marketing is reshaping marketing, whether in B2B or B2C. Many new content marketing books feature tips and tactics to help any B2B marketer supercharge their blogging, social, video or photography campaigns.
Check out B2Bnn’s top five picks for content marketing books that have recently hit book shelves:
Content Marketing: 50 Ways to Tell Your Story (Insider Secrets to Better Branding)
By Sherry Beck Paprocki
Release Date: November 1, 2015
Publisher: RS Rock Media Inc.
A quick but insightful guide to the effective use of storytelling in marketing, Content Marketing: 50 Ways to Tell Your Story provides compelling ways and insider tips to creating good content. Learn how to target your audience across social media, mobile devices, blogs and other platforms with modern techniques, and how to put the concept of branding yourself into action.
Author Sherry Beck Paprocki is an entrepreneur, vice president of the American Society of Journalists and Authors, and author of The Complete Idiot’s Guide to Branding Yourself (Alpha, 2009).
By Dane Brookes
Release date: Aug 18, 2015
Publisher: from Giant Leap Media
With today’s shift in marketing from traditional, one-way messages to a culture of informed customers that make purchase decisions based on engagement and brand affinity, marketers and entrepreneurs need to implement a solid content marketing strategy. Content Marketing Revolution provides a five-step guide to attracting customers, closing sales and drawing on brand loyalty through content marketing.
Dane Brooks is a writer, actor, and marketing expert. Content Marketing Revolution also includes contributions from leading content experts such as Matt Warnock, Olivier award-winning writer and Mark Davies Markham and Philips’ Digital Editor in Chief. Reviews herald it as “a must for marketers of all levels,” (Mark Langshaw, Journalist at Digital Spy) and “the new bible for business owners” (Debora Fougere, Emmy & Peabody Award-winning TV producer).
by Ann Rockley, Charles Cooper, Scott Abel
Release date: September 25, 2015
Publisher: XML Press
Price: $24.95 Print, $19.95 Digital
This primer delves into how intelligent content works, its core benefits and objectives, and how marketers can get started. It argues that “Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing, and all content producers are marketers.”
With case studies and reference information, Intelligent Content will help readers understand this concept, and how to implement it into their marketing strategies. As CEO of The Rockley Group, Ann Rockley has helped to define the foundational concepts, strategies and best practices in the fields of intelligent content, content reuse and structured content management. Charles Cooper, vice president of The Rockley Group, has been testing digital content for more than 20 years. And Scott Abel, known as “The Content Wrangler,” is an internationally recognized global content strategist.
Author Joe Pulizzi states that Intelligent Content “is your introduction to the future of intelligent content marketing.” And Carlos Abler, Leader, Content Marketing Strategy: Global eTransformation, 3M, says, “intelligent content is not the easiest concept to teach … Consequently, we are grateful for this highly informative primer, written by the best team imaginable for the task.”
By Susan Crossman
Release date: October 3, 2015
Publisher: Manor House Publishing Inc.
With a significant percentage of business is done online, content is the future of marketing. Social media plays a huge role in branding and consumer engagement. But for the average business person, the concepts of implementing a content marketing strategy can be daunting.
With this book, marketing expert and author Susan Crossman does exactly what the title says: she makes content marketing easy, tells you why you need it, and shows you how it is done.”
By Jeremiah Boehner
Release date: July 27, 2015
Publisher: Stiles Media
With content marketing entrenching itself in modern marketing’s landscape, many companies already have a solid grasp of what it is and how to do it. At this point, burnout threatens to become an issue. Author Jeremiah Boehner argues that “the key to producing great content doesn’t always mean coming up with a new idea.” If you’ve hit a content marketing “writer’s block,” this book aims to help you get through your slump by stretching the content you already have and repurposing it.
Sales director at Mylikes, a social content marketing company, Jeremiah Boehner is also an entrepreneur and life hacker. Currently, Content Marketing is enjoying favourable reader reviews, with one “Top 500” reviewer on Amazon.com writing, “As someone who does create content on a continuous basis, I found many of Boehner’s tools to be very unique and things that I could implement in my work immediately.”
Also, read our take on the 5 marketing books now available
Flickr photo via Creative Commons license
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