Executives from brands including Caterpillar, Boeing and American Express told the 2019 Association of National Advertisers’ business-to-business (ANA B2B) conference to increase content production but ground their efforts in greater humanity and focus. Taking place in Chicago this week, the ANA B2B event was focused on a broad theme of ““Driving Growth and Building Marketing […]
‘A rational framework with no space — at least or less space — for emotions.’ This is a much-believed formula most business-to-business marketers follow without really questioning it. Marketing driven by emotions is considered to be the something that belongs mainly business-to-customer (B2C) marketers, whereas B2B firms rely on logical strategies and appeals to reason. That’s […]
This week’s notable hires and appointments in the B2B world! *** Ruder Finn, a leading independent global creative and communications agency, announced that David Brooks has joined the firm’s U.S. Healthcare Practice as Senior Vice President of Digital and Social Health. *** Uniguest, the world’s leading provider of secure managed technology services to the hospitality industry, announced […]
