ANA Masters of B2B conference 2019

ANA Masters of B2B Marketing conference attendees tweet their top takeaways

Executives from brands including Caterpillar, Boeing and American Express told the 2019 Association of National Advertisers’ business-to-business (ANA B2B) conference to increase content production but ground their efforts in greater humanity and focus. Taking place in Chicago this week, the ANA B2B event was focused on a broad theme of ““Driving Growth and Building Marketing […]

emotional storytelling

3 Reasons B2B brands should aim for emotional storytelling

‘A rational framework with no space  — at least or less space — for emotions.’ This is a much-believed formula most business-to-business marketers follow without really questioning it. Marketing driven by emotions is considered to be the something that belongs mainly business-to-customer (B2C) marketers, whereas B2B firms rely on logical strategies and appeals to reason. That’s […]

appointment roundup

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** Ruder Finn, a leading independent global creative and communications agency, announced that David Brooks has joined the firm’s U.S. Healthcare Practice as Senior Vice President of Digital and Social Health. *** Uniguest, the world’s leading provider of secure managed technology services to the hospitality industry, announced […]