Last time we discussed the reasons it’s probably a good idea to talk your CEO out of starting their own blog. A lack of resources, a tendency to be pretty pointless and the proven habit of running out of ideas fairly quickly are all good reasons to keep them away from blogging. But let’s not forget […]
Life is a game, but most of us don’t see the rules of the game that we’ve been conditioned to play. At work, you may recognize that the objective is to be the CEO and make the most money, and you can make moves toward that objective. You can do that in your personal life […]
I got the text around 6:30 p.m., while I was still holed up in my hotel room trying to finish a story: Michael Dell had unexpectedly shown up at the party I was supposed to be attending, and if I ran I might have a chance to talk with him in person. Unfortunately, some deadlines […]
I came across this well-meaning article a few weeks ago. It’s about how to set up and run a corporate culture committee in your organization. Well that sounds swell, doesn’t it? Get some of your bouncy, enthusiastic, engaged Tigger employees, order some muffins and let ‘er rip. Why, in no time, you’ll be hosting fun BBQs, debating corporate […]
There’s no shortage of excellent B2B sales tips out there. Here are a few I believe in: Listen more than you talk. Empathize – put yourself in their shoes (this one is very near and dear to me — it’s what I named my business). Stop pushing. Start helping. Sell benefits …. not features – […]
Medical education has a saying that could apply to B2B mentorship: “See one, do one, teach one.” Essentially, you first watch someone else performing a process. Then, you learn to do it yourself. Finally, you share your knowledge with others. It’s the last tenet, teaching, that deserves more attention. C-suite level B2B professionals are craving advice and market knowledge […]
