John Boyega Cisco

Cisco TV spot has John Boyega championing the cloud as a ‘force’ in business

There is no mention of the words “Star Wars” and he’s walking on water rather than the desert planet of Jakku, but John Boyega still manages to walk with the confidence of a stormtrooper in the latest TV commercial from Cisco. In a 30-second clip titled ‘Unleash the Power of the Cloud,” the actor best known […]

Accenture Marketing Disrupted

Accenture uses Marketing Disrupted podcast to share CMO-level conversations on digital challenges

Consulting firm Accenture this week will begin trying to reach chief marketing officers through their earbuds with a podcast series, called Marketing Disrupted, that explores the challenges they face in harnessing digital technologies. All seven episodes of the Marketing Disrupted podcast are already available and feature a range of marketing leaders beginning with former Kodak CMO […]

Mark Bowden body language B2B

Body language expert Mark Bowden is teaching B2B leaders one simple gesture to build trust

“The company made $5 million last year,” Mark Bowden says, “and I’m really happy about that.” This would be pretty good news in a variety of business contexts, but Bowden is absolutely certain that the hundreds of IT leaders watching him don’t believe him at all. Speaking at research firm Gartner Inc.’s IT Symposium/Xpo in […]

Alicia Tillman SAP CMO C2

SAP CMO Alicia Tillman on partnering with Karlie Kloss, the promise of Instagram and messaging a wider audience

Alicia Tillman is not unaccustomed to welcoming entrepreneurs of considerable stature to the stage at SAP events, but it’s probably safe to say few of them have towered above her the way Karlie Kloss recently did. The enterprise software firm’s chief marketing officer surprised the audience at its user conference, SapphireNOW, earlier this month by […]

Dell CMO Allison Dew

Dell CMO Allison Dew calls for ‘responsible pragmatism’ in managing societal impact of IT

Like any good marketer, Allison Dew kept her closing remarks at Dell Technologies World on Wednesday simple, succinct and unforgettable: “Don’t be a phone ‘ho.” Yes, you read that correctly. Dew, the enterprise tech giant’s CMO, drew huge laughs by echoing her fellow panelist in a conference session — musician and entrepreneur Wil.I.AM — who […]

Don Scheibenreif Gartner CIOs and CMOs

Gartner VP describes the way B2B CIOs and CMOs can work better together

The story Don Scheibenreif tells is such a great example of B2B marketing and IT working together it almost sounds like a fable. It was a story about a company whose web site, according to the distinguished research vice-president in the customer experience group at research firm Gartner Inc., had been managed by one of […]

B2B digital CMO

How CMOs can ensure B2B success in a digital world

The shift to digital business is happening. Fast. As companies embrace this shift, the focus of business strategy moves to extracting the maximum insight from customer data stores; insight into customer needs, and likely future behavior. This also means that businesses will need to gather more data, at increasingly granular levels to supplement what the […]

Infogroup CMO

Infogroup CMO argues for a more consumer-oriented approach in B2B marketing

Infogroup CMO Tony Marlow has some advice for his peers: the only way to effectively target B2B audiences is to mirror the seamless, personalized shopping experiences that consumers have grown to crave. A provider of data, analytics and marketing services based in Papillon, Nebraska, Infogroup announced the hiring of Marlow as well as four other […]

B2B influencers

The search for the top B2B influencers to watch in 2019 has officially begun

To some marketers and other business professionals, “influencer” has become almost a dirty word. When B2B News Network calls someone an influencer, though, it means a lot more than someone with a large social media following. Starting today, we’re once again accepting nominations (including self-nominations) of those who are offering great ideas (and communicating them […]

influencer marketing

Editor’s Note: A brief history of Influencer Magazine, the marketing industry must-read that might have been

Almost as soon as I lost my job as Editor-in-Chief of Marketing magazine, I knew exactly what I wanted to do — launch a brand-new publication that captured the emerging trend of influencer marketing. In the consumer space, influencers were quickly becoming an alternative to traditional marketing investments in TV spots, banner ads and out-of-home […]

Stories

Best of B2BNN 2017: Why these 10 stories resonated with senior business leaders

Assessing the performance of stories on B2B News Network is probably a little different than most other online publications.  First, there’s the nature of the audience, which spans everyone from CMOs and CIOs to heads of sales and even company owners or CEOs. Although some of what we publish would be of interest to all of them, there are […]

Molinaro

What the art of leadership looks like to Lee Hecht Harrison’s Vince Molinaro

The question Vince Molinaro asks senior leaders sounds simple enough: “How did you get your current job?” The answer, however, may be a little disappointing. “Most often what I hear is, ‘If I’m honest, I kind of backed into it,’” Molinaro, global managing director of career transition and outplacement firm Lee Hecht Harrison (LHH) told […]