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Tag: content curation

Cendrine Marrouat: B2B trends in social media, content marketing, curation & creative

Leadership July 29, 2016August 3, 2016 Tracey Tong

The B2B space is slightly behind when it comes to social media, said one of the top reporters for B2B News Network, but they are rapidly catching up. An increasing number of firms are realizing the importance of delivering information in a visual and interactive way. “The business that stands out from competition in any industry […]

Content Curation for B2B: 5 great examples

B2B Marketing News July 12, 2016July 19, 2016 Cendrine Marrouat

A few months ago, we published a series of tips from experts to help you take full advantage of content curation. Advice is great, of course. But it is not enough. You need case studies to inspire your strategy. That’s exactly the goal of today’s article. Here are five examples of major B2B brands that […]

Inside the science of content curation for B2B audiences

B2B Marketing News, Digital, Latest B2B News November 10, 2015November 14, 2015 Julia Borgini

It’s one thing to write and publish great content, but if no one’s reading it, there’s no point doing it. That’s where content curation comes in. Sharing content by others in turn gets your content shared to a wider audience. It also gives you new ideas on content to create, and keeps your finger on […]

Primer on content curation for B2B marketers

B2B Marketing News, Digital, Latest B2B News December 22, 2014 Cendrine Marrouat 2 Comments

Every day sees the publication of more than 2.5 million blog posts and half a billion Tweets. And do you know that Google has indexed 200 terabytes of data since its launch? Companies and marketers that only focus on content creation add to that noise. So, unless they already have a large community of followers […]

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