artificial intelligence

Receptiviti.ai, Integrate.ai Want to Help Firms Study the Emotional Needs of Consumers and Staff

Artificial intelligence is being used by many companies to do a better job of marketing an selling products and services, but firms like Receptiviti.ai and Integrate.ai are suggesting the same technology could help firms better understand the emotional issues among their customers and even their own employees. Speaking in a panel discussion at the Elevate […]

high-converting business strategy

5 Simple Steps to Creating a High-Converting Business Strategy

Any newly established company bases its business strategy on projected expenses and income, the last being in turn dependent on the size of the target audience its products addresses. Finally, the attracted potential customers have to undergo the process of conversion in order to become actual, paying customers. Successful businesses are therefore those which not […]

How can you get more clients out of your existing customer base?

What every startup or entrepreneur needs is not only a great idea, a smart business model and a strong staff backbone, but also a growing customer base. One important way to attract more accounts is through your existing customers. Aaron Goodin, CEO and Founder of Tack, a media technology startup, notes that, “What most startups often overlook is the value […]

Google Analytics’ new tool takes you on ‘the customer journey to online purchase’

Google Analytics has updated a useful tool that helps businesses track and analyze customer interaction paths from first click to purchase. The aptly-named The Customer Journey to Online Purchase launched in early 2013 as Google recognized the need for website owners to better understand how customers act from their first visit through conversion. The tool utilizes […]

How my years managing social at MTV can teach you about B2B social media

What do Jersey Shore and Beliebers have in common with complex B2B sales cycles and communications? Absolutely nothing! But in nearly four years as the Social Marketing Manager for Much, MTV Canada, M3 and E! at Bell Media, while bridging the gap between boy-band fandoms and the bottom-line, I learned a few key lessons that […]

From funnel to digital customer relationship: the evolution

One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It’s simpler to draw straight lines about people’s behavior, so to date we have typically pushed people through carefully scripted marketing processes. But does that really reflect people’s actions and the ways they find information? Of course […]