ANA Masters of B2B conference 2019

ANA Masters of B2B Marketing conference attendees tweet their top takeaways

Executives from brands including Caterpillar, Boeing and American Express told the 2019 Association of National Advertisers’ business-to-business (ANA B2B) conference to increase content production but ground their efforts in greater humanity and focus. Taking place in Chicago this week, the ANA B2B event was focused on a broad theme of ““Driving Growth and Building Marketing […]

Report: Facebook ads still a better investment than Google display ads

Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.” According to the report, the numbers for Facebook ads are enough to leave Google in the dust: Facebook’s click-throughs rates posted a 35 percent rise in Q3 2015 from a year ago […]