artificial intelligence

Receptiviti.ai, Integrate.ai Want to Help Firms Study the Emotional Needs of Consumers and Staff

Artificial intelligence is being used by many companies to do a better job of marketing an selling products and services, but firms like Receptiviti.ai and Integrate.ai are suggesting the same technology could help firms better understand the emotional issues among their customers and even their own employees. Speaking in a panel discussion at the Elevate […]

Essential employee engagement at B2B enterprises

Brand and identity are dependent on employee engagement. That’s the take away from new research released by the Chief Marketing Officer (CMO) Council, in partnership with CultureSphere and Executive Networks Inc. The research highlights some interesting information about company buy-in and how it relates to brand identity and recognition. One goal of the report aimed […]