SurveyMonkey, the company whose tools have helped business professionals ask customers and colleagues about any number of subjects, is offering new answers to the questions of what it does, why it does it and where it sees its future. The San Mateo, Calif.-based firm recently unveiled a brand campaign centered around a concept described as […]
Artificial intelligence is being used by many companies to do a better job of marketing an selling products and services, but firms like Receptiviti.ai and Integrate.ai are suggesting the same technology could help firms better understand the emotional issues among their customers and even their own employees. Speaking in a panel discussion at the Elevate […]
Poor communication skills can be the result of a range of issues, from unfamiliarity with business communication to disengagement from the job. Helping employees who do not communicate well rests on determining why it has been such an issue for them — or you. Once you do determine a cause, you can steer the employee […]
Brand and identity are dependent on employee engagement. That’s the take away from new research released by the Chief Marketing Officer (CMO) Council, in partnership with CultureSphere and Executive Networks Inc. The research highlights some interesting information about company buy-in and how it relates to brand identity and recognition. One goal of the report aimed […]
