Engagio has launched a tool called Engagio Orchestrate which its CEO said will allow B2B sales and marketing teams to work better together on the activities that win more deals in targeted accounts. The San Mateo, Calif.-based firm announced Engagio Orchestrate last week, describing it as a platform that will combine traditional lead-based demand generation […]
Tag: engagio
Demandbase pledges to ease B2B marketers integration issues via ABM Ecosystem
Demandbase on Monday announced what it is calling an ABM Ecosystem, a collection of both existing partners and new partners designed to faciliate common data, shared audiences and integrated workflows across account-based marketing software. Lauching as part of the SiriusDecisions Summit taking place in Austin this week, San Francisco-based Demandbase said its ABM Ecosystem arose […]
Engagio CEO explains why time is the best way to measure sales and marketing impact in ABM
Engagio is helping to close the traditional gaps between B2B sales and marketing departments by adding attribution capabilities to a tool that designed to offer a more holistic way of measuring account activity. The San Mateo, Calif.-based firm last week said Engagement Minute Attribution will allow its Dash product to move beyond the likes of […]
Demandbase lets marketers compare campaigns and other vendors with ABM Analytics
DemandBase is introducing an ABM Analytics functionality into its account-based marketing application, which the company says can allow marketers to compare how audiences react in response to different campaigns and even other martech tools. The firm will be announcing the launch at its 5th annual ABM Innovation Summit in San Francisco Thursday along with an […]
Social Saturday: ABM, Content Marketing and Wearable Tech
Welcome to our new weekly segment, a weekly roundup of conversations and trends in the social B2B world! This week, we’ll look at ABM, how to repurpose your existing content, and see where wearable tech is going. ABM Without Account Planning, #ABM Is Just Account-Based Muck by @jgraymatter of @myleadmd via @linkedin https://t.co/FtP0PnnG6M — Jon […]