Engagio is helping to close the traditional gaps between B2B sales and marketing departments by adding attribution capabilities to a tool that designed to offer a more holistic way of measuring account activity. The San Mateo, Calif.-based firm last week said Engagement Minute Attribution will allow its Dash product to move beyond the likes of […]
DemandBase is introducing an ABM Analytics functionality into its account-based marketing application, which the company says can allow marketers to compare how audiences react in response to different campaigns and even other martech tools. The firm will be announcing the launch at its 5th annual ABM Innovation Summit in San Francisco Thursday along with an […]
Welcome to our new weekly segment, a weekly roundup of conversations and trends in the social B2B world! This week, we’ll look at ABM, how to repurpose your existing content, and see where wearable tech is going. ABM Without Account Planning, #ABM Is Just Account-Based Muck by @jgraymatter of @myleadmd via @linkedin https://t.co/FtP0PnnG6M — Jon […]
