Ambition Data Customer Centricity Conference 2018

Ambition Data puts Customer Centricity Conference attendees into simulation that tests what they learn about CLV

Ambition Data is raising the stakes for CMOs and other senior marketers attending its Customer Centricity Conference late next month by putting them into groups to compete in an online simulation to test what they will have learned about customer lifetime value. Running May 17-18 in San Francisco, Ambition Data recently announced a speaker lineup […]

Jill Rowley

Social selling expert Jill Rowley shares her best advice for connecting with buyers

B2B sales professionals will be increasingly displaced by search engines and social networks unless they can demonstrate value to customers with empathy, storytelling mastery and a focus on advocacy, according to startup advisor Jill Rowley. Speaking at the Canadian Innovation Exchange (CIX) in Toronto this week, the former sales leader at Eloqua urged her colleagues […]

machine learning algorithms

Forrester VP: Enterprises won’t win with AI, unless . . .

Companies need to start looking beyond packaged software from vendors and redesign their own applications to incorporate machine learning algorithms if they want to make artificial intelligence a viable business tool, a Forrester analyst warned the Enterprise World conference this week. Speaking in a breakout session at the annual OpenText customer and partner event, Forrester […]

Why B2B firms have shifted toward rich omnichannel experiences [Sponsor Content]

This article is part of the SAP Sponsored Content Series. To download the full report (registration required) cited in this article, click here. The path to making purchases is no longer flowing in one direction. Very few customers do all their research and shopping at the point of purchase. Instead, most people turn to social media, websites, magazines […]

Don’t put all your eggs in the Facebook/Twitter basket, marketers

Businesses publicizing their products on Twitter and Facebook might actually be better off without investing all their time solely into these social networks, according to a study by market research firm Forrester. Entitled “Social Relationship Strategies That Work” the research reveals how little return on investment these networks actually offer. In a finding that might surprise many […]