Are you using Instagram for your B2B business? What if you knew you were missing out on 300 million monthly active users (as of December 2014)? 40% of Fortune 100 companies are using Instagram right now, with more businesses jumping on board every week. Here’s one more stat about why you should be using it […]
Why not present your next content audit program as a problem solving exercise? You’ll not only find solutions to your immediate content problems, but you’ll also find solutions to problems faced by some of your B2B colleagues in other departments. Problem: A content/audience mismatch You may producing a ton of online content for your B2B […]
Pinterest is an easy platform to master if you’re selling visual items – jewellery, artwork, design services. But what about B2B brands? Can they use it to grow and evolve their brands? Considering that Pinterest gets over 250 million unique monthly visitors, you bet they can. Pew Research found that Pinterest use is growing steadily […]
Re-purposing content assets is one way to save time and money. Give your current content assets new life through LinkedIn Publisher. It’s an easy way to consistently provide useful content for your B2B audience, gain visibility with them and build your B2B identity. Here are some ways you can re-purpose existing content assets through LinkedIn […]
Do you use Twitter for your B2B business? Looking to get more out of it and improve communication with your customers? Twitter recently made it easier by changing the way the direct message feature works. Here’s how to use Twitter’s updated direct message feature to improve communication with your B2B customers. @KateBour We’d love to […]
