How many marketing KPIs do you have? Don’t worry, there’s not a test and, as far as I can tell, no particularly correct answer. The “right” KPIs for marketing seem to be largely determined by the companies selling us the dashboards that are supposed to help us measure them. That’s a conversation for another day, and you […]
Everyone wants to get into content marketing these days, especially B2B firms. You tend to start and end your efforts with a business blog and scheduled tweets. But you can fall short because you write and write and write, but never measure your efforts. You have no idea if you’re making an impact on your audience. […]
The B2B space is slightly behind when it comes to social media, said one of the top reporters for B2B News Network, but they are rapidly catching up. An increasing number of firms are realizing the importance of delivering information in a visual and interactive way. “The business that stands out from competition in any industry […]
