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Tag: KPI

customer performance indicators

The Secret Value of Customer Performance Indicators

B2B Marketing News, Latest B2B News, Top News July 25, 2017July 24, 2017 Elizabeth Williams

How many marketing KPIs do you have? Don’t worry, there’s not a test and, as far as I can tell, no particularly correct answer. The “right” KPIs for marketing seem to be largely determined by the companies selling us the dashboards that are supposed to help us measure them.  That’s a conversation for another day, and you […]

kpi goals

3 Ways to Turn Your Content Marketing Goals Into KPIs

Content Marketing, Latest B2B News, Top News January 18, 2017January 17, 2017 Julia Borgini

Everyone wants to get into content marketing these days, especially B2B firms. You tend to start and end your efforts with a business blog and scheduled tweets. But you can fall short because you write and write and write, but never measure your efforts. You have no idea if you’re making an impact on your audience. […]

Cendrine Marrouat: B2B trends in social media, content marketing, curation & creative

Leadership July 29, 2016August 3, 2016 Tracey Tong

The B2B space is slightly behind when it comes to social media, said one of the top reporters for B2B News Network, but they are rapidly catching up. An increasing number of firms are realizing the importance of delivering information in a visual and interactive way. “The business that stands out from competition in any industry […]

Featured

Featured

Web Summit News: Uber Whistleblower to Speak

Richard Yu Explains How B2B Companies Succeed in the Global Marketplace

Tips For Selecting The Right ISO Consulting Services

9 Tips For Selecting The Right ISO Consulting Services

Zoho CRM [Sponsored]

Influencers

Influencers

What does the future look like for business travel in covid time. Here are a few likely consequences. for business travel. Corporate training,

What Does the Future Look Like for Business Travel During Covid?

Small Cap Investments


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