Uberflip Aprimo Forrester Conex 2018

Uberflip, Aprimo and Forrester make the case for content experiences that go beyond demand generation

Uberflip is not only hosting a conference whose name refers to ‘the content experience” this week — it has also recently hired new talent in a department with the same name that’s focused on an area far beyond demand generation. A panel discussion at CONEX, which is taking place in Toronto, included Paige Gerber, Uberflilp’s […]

What no one is telling you (until now) about marketing attribution technology

A famous 20th century marketing pioneer, John Wanamaker, once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” No business maxim uttered before or since has better captured the value proposition of marketing and its counterintuitive conclusion. At first glance, things have not changed much since […]