Adobe Summit

Adobe Summit 2019 shows how Marketo, Magento acquisitions are coalescing into the Adobe Experience Platform

Adobe is trying to demonstrate progress in bringing technologies from Marketo and Magento into its Adobe Experience Platform this week, but possibly the best insight at Adobe Summit so far was a glimpse at a more custom product: a dashboard the company uses to track its own marketing and sales performance. Speaking to approximately 17,000 […]

DiscoverOrg buys ZoomInfo

DiscoverOrg president discusses ZoomInfo acquisition and the quest to corner the B2B contacts market

B2B contact and lead generation provider DiscoverOrg on Monday said it would acquire its competitor ZoomInfo and create a combined platform serving marketing and sales professionals over the next year. Financial terms of the deal between DiscoverOrg, which is based in Vancouver, Wash. and Waltham, Mass.-based ZoomInfo were not disclosed. The two firms said ZoomInfo […]

NewtonX B2B influencers

NewtonX offers AI-based service to source B2B influencers faster and better than expert networks

A pair of former management consultants have created a company and service, NewtonX, that aims to address a problem they experienced first-hand: finding qualified B2B influencers to participate in market research projects. Based in New York, NewtonX was launched quietly in 2016 but is beginning to market itself more aggressively following a $3 million round […]

#movethedial

#movethedial Connect app aims to address mentorship and sponsorship needs where coffee dates fall short

Social movement #movethedial is furthering its mission of advancing female participation in the leadership of technology companies with a professional networking app that will match women with the best mentors and sponsors who can help them in their careers. Launched at the #movethedial Global Summit in Toronto on Wednesday, the app, called #movethedial Connect, allows […]

creative entrepreneurs

3 Tips to unleash the creative entrepreneurs in your community

If you are wondering how to take on the challenges of a shifting global economy, investing in creative industries entrepreneurs tackles economic, civic, and social challenges and is found in every community in every corner of the globe. From Boston to Bangladesh, creative entrepreneurs are building companies at the cutting edge of digital fabrication, augmented […]

Affinity Alliances CRM LinkedIn

Affinity offers AI-based Alliances tool to scan e-mail and calendar data for top sales referrals

Customer relationship management provider Affinity is using artificial intelligence technology to sift through employees’ e-mail and calendar data in hopes of easing the search for “warm” introductions to prospects and customers. San Francisco-based Affinity described Alliances, which was released on Monday, as a tool that will create a “relationship graph” to help those in sales […]

LinkedIn's content marketing approach for B2B

Inside LinkedIn’s content marketing principles for connecting with B2B customers

It may be the world’s de facto social network for B2B professionals, but LinkedIn’s content marketing lead says the company has had to overcome all the same challenges as its customers in creating the right approach to storytelling and engaging an audience. Speaking at Content Marketing World 2018 in Cleveland, Megan Golden said the company […]

LinkedIn Sales Navigator Deals feature

LinkedIn tries to solve one of the oldest CRM challenges by adding Deals feature to Sales Navigator

LinkedIn says the addition of a Deals feature to its Sales Navigator tool will pull pipeline data directly from customer relationship management systems and make it easier to find additional contacts before a potential purchase decision goes awry. The Deals feature was one of several additions to Sales Navigator LinkedIn announced in a blog post […]

Instagram IGTV B2B brands

And one of the first B2B brands to launch on Instagram’s IGTV is . . .

Instagram’s launch of a longform video sharing service called IGTV was marketed primarily to individual “creators” and consumer audiences, but at least one enterprise software company is already using it to educate its target audience. While Instagram started primarily as a photo-sharing service, it has expanded in recent years with Instagram Stories, a simple way […]

LinkedIn automation

How to walk the fine line between LinkedIn automation and spamming

Does using LinkedIn automation make you a spammer? Shockingly, John D. Rockefeller, the famous American oil magnate, can help us. Of course, the billionaire was born in 1839, and he didn’t live to see LinkedIn. However, his words apply to the issue. Rockefeller says, “The ability to deal with people is as purchasable a commodity […]

LinkedIn Video For Sponsored Content

LinkedIn launches Video For Sponsored Content and lets brands add video to company pages

LinkedIn on Thursday will announce the introduction of Video For Sponsored Content following a beta test with more than 700 customers, along with the ability for brands to include videos on their company pages. Goldman Sachs, GE and Microsoft Canada were among the firms who have been trying Video For Sponsored Content since last October, […]

Quixxi blockchain

Quixxi offers software tools and a marketplace to boost enterprise blockchain app development

As more organizations explore the potential of blockchain to facilitate all manner of transactions, an Australian startup called Quixxi is offering tools to make the creation of decentralized applications easier, as well as a marketplace where they can get rewarded with a proprietary cryptocurrency for their contributions. Quixxi started out in more traditional areas of […]

Social Media Marketing: The Movie

Behind the scenes with the star of ‘Social Media Marketing: The Movie’

For most people, getting up to speed on social media marketing could take weeks, if not months. In Social Media Marketing: The Movie, John Lincoln gives himself 24 hours. The CEO of San Diego, Calif.-based digital marketing agency Ignite Visibility gave himself a major challenge in Social Media Marketing: The Movie, which will premiere online […]

CapGemini

CapGemini, LinkedIn reveal the roadblocks to greater collaboration between fintechs and big banks

The increased willingness of fintech startups to work with banks and other traditional financial services firms may be hampered by attitudes about their agility and ability to execute on innovative ideas, according to a global survey from CapGemini and LinkedIn released Wednesday. World Fintech Report 2018 was originally released late last month, but executives from […]

Vaynerchuk

Gary Vaynerchuk has one piece of social media advice for B2B firms, and it’s super simple

Maybe it’s force of habit, or maybe it’s out of genuine concern, but Gary Vaynerchuk can’t seem to resist offering me some unsolicited career advice. The man known across digital marketing circles as “Gary Vee” was the star speaker at Haste & Hustle: Generation Now, which brought together young entrepreneurs in Toronto this week to […]