spooky marketing stats

B2B Trending Conversations: Spooooky Marketing Stats (and Other Stuff)

Welcome back to another edition of B2B Trending Conversations, our weekly selection of buzzworthy B2B tweets and posts. As Halloween fast approaches, we’ve embraced the trick-or-treat spirit with a treat of an infographic with scary marketing stats and helpful tips. We’re also running another infographic on building customer success as well as links to articles […]

content marketing

B2B Trending Conversations: Content Marketing Benchmarks, Social Marketing, the Future of Big Data

Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s buzzing about B2B on social media. This week we’ve got a bumper crop of B2B goodies, including the just-published B2B Content Marketing Benchmarks, Budgets and Trends survey, tips on using Twitter lists as well as Snapchat and Instagram to improve your […]

B2B Trending Conversations: B2B Mobile & Apps

We’re back! After a brief hiatus we’re up and ready to talk all about B2B mobile and apps. From Microsoft’s blockbuster acquisition of LinkedIn to surging B2B mobile ad spending, sophisticating ordering apps, “must-have” apps and more, here’s an easy-to-read roundup of what’s trending on Twitter and other social sites in the past seven days. […]

Why LinkedIn isn’t the recruiting powerhouse it used to be

LinkedIn is at the heart of a fundamental shift, one which is little-known outside of recruitment circles but which is already changing the way top talent acquisition executives find and pursue promising personnel—and threatening the primacy of “the world’s largest professional network” in the recruiting space. For the TLDR crowd: LinkedIn might have been a recruiting sweetheart […]

LinkedIn’s new app turns employees into brand ambassadors

LinkedIn is one of the most important social media networks for B2B professionals, and on Monday the social company announced its entry into the social media management space with a new app called Elevate. Elevate uses human curation and algorithms via LinkedIn’s newsfeed services Pulse and Newsle to allow company employees to share links over LinkedIn […]

How to get your content in front of the right audience

What kind of traction is your current marketing content getting? Tons of shares, visits, and comments? Great! Very little of anything? You’re not alone. B2B marketers often spend a lot of time creating great content that provides hefty value to readers. Yet it’s easy to forget that you’ve got to deliver that valuable content to an audience […]

4 important lessons on how B2B firms can use LinkedIn strategically

The social media platform LinkedIn is more than another social media outlet; it is a way for B2B companies to uniquely engage with other businesses in their industry in a professional setting, making it easier to make connections that lead to increased web traffic, leads and quality relationships. What can you learn from inspiring examples of B2B […]

How my years managing social at MTV can teach you about B2B social media

What do Jersey Shore and Beliebers have in common with complex B2B sales cycles and communications? Absolutely nothing! But in nearly four years as the Social Marketing Manager for Much, MTV Canada, M3 and E! at Bell Media, while bridging the gap between boy-band fandoms and the bottom-line, I learned a few key lessons that […]

How lawyers, firms are ignoring the ‘social’ in social media

The Harvard Business Review proclaims that “content is king” in digital and social media marketing. Yet many lawyers and law firms remain mired in the past, using websites, LinkedIn pages and Twitter accounts mostly to shout “Me!” to the world. Used properly, social media starts a conversation. But whether it is LinkedIn, Twitter or YouTube, the […]