Do you have a few days to catch up on your B2B reading list? Here’s a recap of the five best books we’ve found through our Sunday reading series. Originals: How Non-Conformists Move the World By Adam Grant Publisher: Viking A national bestseller and New York Times bestseller, Originals: How Non-Conformists Move the World examines how […]
Few people know B2B the way Lisa Shepherd does. The president and founder of The Mezzanine Group has been working with complex and tech-based B2B companies for almost 20 years and has helped grow 200 organizations of all sizes and in all industries. Between working with businesses and meeting leaders at industry associations, […]
B2B marketing requires a unique set of skills from marketers and researchers, a recent white paper published on B2B International While marketers recognize the differences between the B2B and B2C spaces and are adjusting their tactics accordingly, they still need to let go of old assumptions about B2B marketing, according to Toronto-based B2B marketer Lisa Shepherd in […]
We all know what cross-selling looks like for the consumer market. Buy something from Amazon, and your purchase will be followed by emails and pop-ups saying, “You may also like…” But cross-selling doesn’t just belong to B2Cs; it is a must for B2Bs, as well. Here’s what cross selling looks like for the B2B market, […]
Here’s a news re-cap you can use over the weekend. Debate these questions from recent B2B news headlines on the road to up to cottage country, or on the patio over a beer, then report back on your findings in the comments below. We’ve got three fun questions inspired by three serious quotes for you […]
