Aprimo says it wants to improve B2B marketers’ personalization capabilities and free them from manual processes with artificial intelligence technology designed to work across multiple areas of the content lifecycle. The Chicago-based firm this week introduced Aprimo AI, which combines its own proprietary machine learning with Microsoft Cognitive Services from the latter’s Azure set of […]
Most B2B organizations probably treat their customers as slightly more mature than the recently-born Archie Harrison Mountbatten-Windsor, but Forrester VP and principal analyst Mike Gualtieri suggests they should hold just as much of an interest as “Baby Sussex.” Speaking at an event focused on digital decision-making hosted by analytics firm FICO in Toronto on Wednesday, […]
Like any good marketer, Allison Dew kept her closing remarks at Dell Technologies World on Wednesday simple, succinct and unforgettable: “Don’t be a phone ‘ho.” Yes, you read that correctly. Dew, the enterprise tech giant’s CMO, drew huge laughs by echoing her fellow panelist in a conference session — musician and entrepreneur Wil.I.AM — who […]
“I had this siloed-off experience. I wasn’t engaging with them . . . there wasn’t empirical data. (Social media) has expanded my idea of storytelling and the ability to reach a larger, but more specific audience.” The comments above were not made by one of the many B2B CMOs attending Adobe Summit in Las Vegas […]
To succeed and stay ahead of the curve in today’s business environment, organizations need seamless ways of compiling, organizing and operationalizing data across multiple systems. The past decade has witnessed sales and marketing technology proliferate throughout organizations. Each piece of sales and marketing technology houses critical signals about target accounts and their buyer journey, but […]
OpenText on Wednesday will introduce an enhancement pack to version 16 of its enterprise information management system dubbed EP5, along with new applications for departments like HR and legal while also announcing a partnership to offer its technology as managed services through Google Cloud. Waterloo, Ont.-based OpenText said EP5 will bring richer user interfaces, deeper integration […]
PwC estimates that AI will add $15.7 trillion to the world economy by 2030. IBM predicts that blockchain technology’s contribution will have reached $3.1 trillion by then. Clearly, both technologies have the potential to be extremely valuable. Even more intriguing is their convergence. Today, AI is still a limited technology that can be said to […]
HR services firm Morneau Shepell is trying to tackle some of the biggest challenges affecting the mental health of business professionals by improving the artificial intelligence capabilities of a chatbot it introduced earlier this year. Speaking at the IBM Innovate conference in Toronto on Thursday, Morneau Shepell CIO Michael Lin said the chatbot, dubbed Ava, […]
Customer relationship management provider Affinity is using artificial intelligence technology to sift through employees’ e-mail and calendar data in hopes of easing the search for “warm” introductions to prospects and customers. San Francisco-based Affinity described Alliances, which was released on Monday, as a tool that will create a “relationship graph” to help those in sales […]
Despite the introduction of natural language processing, machine learning and other technologies into major software packages, nearly half of B2B marketers say artificial intelligence plays no role in their current strategy, according to research from EverString and Heinz Marketing. In ‘The State of Artificial Intelligence in B2B Marketing,’ EverString and Heinz surveyed 300 marketers, mostly […]
Unbounce has been helping marketing teams develop and generate better performance from landing pages since its inception, but now the firm is using comparative data to show customers how machine learning could improve their results even further. In a series of event appearances starting last Fall, Vancouver-based Unbounce has been staging “Machine vs. Marketer,” where […]
When she joined software giant SAP as its marketing leader about nine months ago, Alicia Tillman did something she said most CMOs don’t often to: look backwards instead of forwards. Speaking at the company’s annual user conference, Sapphire Now, Tillman said she wanted to figure out her strategy by looking at the original purpose behind […]
This is a joint byline written by Cliff Gibson, Director, DBR Data and Michael Hiskey, Head of Strategy, Semarchy. You have the right to remain silent. Everything you do with your data may be used against you. That will be the case starting 25 May, when the General Data Protection Regulation (GDPR) comes into effect. Although […]
Enterprises that want to accelerate their adoption of artificial intelligence should prioritize the most feasible projects with the greatest impact and take a “combinatory approach that includes analytics and the Internet of Things, experts told Microsoft’s FutureNow event. A day-long conference hosted in Toronto, FutureNow keynotes included Mark Skilton, a professor at Warwick Business School […]
It was the kind of conversation about marketing with artificial intelligence that made SAS exec Monique Duquette tilt her head in confusion: a customer who said she wanted AI to tell her which campaigns were successful and which were not. “I asked, ‘Do you have reporting?’ (She said) ‘Yes.’ Well, then why do you need […]
Thomson Reuters will be using the $100 million expansion of its Toronto Technology Centre to simplify and transform knowledge work in areas like legal research, contract review and e-discovery, according to its vice-president of research and development. In a keynote speech to a group of chief digital officers this week, Khalid Al-Kofahi said artificial intelligence (AI) […]
Content marketing platform company Uberflip was recently on the verge of making an acquisition in the artificial intelligence space, before concluding it needed to develop its own capabilities, its CEO told the TechWeek Toronto audience on Thursday. Speaking in a session on “data intelligence,” Uberflip co-founder Yoav Schwartz did not disclose the name of the […]
A woman who was one of Google’s youngest hires at the age of 19 has launched an AI startup focused on one of the oldest problems in B2B sales and marketing: connecting with the right people and companies. Node, based in San Francisco, officially came out of stealth mode on Tuesday with more than US$16 […]
Companies need to start looking beyond packaged software from vendors and redesign their own applications to incorporate machine learning algorithms if they want to make artificial intelligence a viable business tool, a Forrester analyst warned the Enterprise World conference this week. Speaking in a breakout session at the annual OpenText customer and partner event, Forrester […]
This week, B2B Trending Conversations finds itself at the intersection of business, technology and politics. We’ll ask whether artificial intelligence is our friend or foe, pick the brains of B2B CMOs to learn their top priorities, listen to a podcast on selling to complex B2B buyers and see how tech companies are resisting President Donald […]
