For too many marketers and sales professionals, the relationship with the database is complicated, unsatisfying, and fails to live up to its potential. To you, we say, dry your eyes: This Valentine’s day, DiscoverOrg’s data relationship advice expert is here to solve your stickiest data dilemmas. Get ready to fall in love with your data […]
Poor or inaccurate contact sales and marketing data results in significant losses in revenue and customer retention – both things no business can afford to lose. In addition, implementing a sales contact data solution purely in the spirit of “cost effectiveness” can be a fatal mistake. On the flip side, good sales contact data can […]
Are you sitting in the same weekly metrics meeting staring at your data, or are you using it? These five steps can take you from observation to action, and results. The tools that are available to the average multidisciplinary marketer do not make this easy. Dashboards and platforms are data-fragmented and immature. By trying to […]
Are you drowning in marketing data? In this live content marketing Q and A you’ll discover how to snap out of analysis paralysis and effectively use your data to grow your business. It will be hosted by Jeniffer Evans, the co-founder of B2B News Network and a pioneer in B2B content marketing. In theory, data should […]
