A successful marketer is the one who thinks of the future. Voice content marketing is the future of content marketing and B2B marketers need to realize it’s importance sooner. Voice search is constantly growing and it has been estimated that by 2020, 50% of all searches will be voice search. These are big numbers and […]
Since it seems that not everyone knows, or understands, content marketing a primer with the basics may be necessary. Content Marketing is a form of marketing that focuses on creating, publishing and distributing content for a specific audience. Instead of creating need for a product or service, content marketing addresses the existing need of the […]
A few months ago, we published a series of tips from experts to help you take full advantage of content curation. Advice is great, of course. But it is not enough. You need case studies to inspire your strategy. That’s exactly the goal of today’s article. Here are five examples of major B2B brands that […]
It would be great if we could jump online, buy a crystal ball, and use it to gain a deep understanding of customer thought and which strategies and marketing plans will lead to big wins. Unfortunately, we don’t live in that fantasy world. What we do have instead is big data, and specifically bug marketing […]
