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Tag: moz

How to make your B2B brand heard via voice content marketing

B2B Marketing News, Content Marketing, Latest B2B News, Top News May 7, 2018May 10, 2018 Joydeep Bhattacharya

A successful marketer is the one who thinks of the future. Voice content marketing is the future of content marketing and B2B marketers need to realize it’s importance sooner. Voice search is constantly growing and it has been estimated that by 2020, 50% of all searches will be voice search. These are big numbers and […]

content marketing primer

Content Marketing: A B2B Primer

Content Marketing, Latest B2B News, Top News November 1, 2016November 4, 2016 B2BNN Newsdesk

Since it seems that not everyone knows, or understands, content marketing a primer with the basics may be necessary. Content Marketing is a form of marketing that focuses on creating, publishing and distributing content for a specific audience. Instead of creating need for a product or service, content marketing addresses the existing need of the […]

Content Curation for B2B: 5 great examples

B2B Marketing News July 12, 2016July 19, 2016 Cendrine Marrouat

A few months ago, we published a series of tips from experts to help you take full advantage of content curation. Advice is great, of course. But it is not enough. You need case studies to inspire your strategy. That’s exactly the goal of today’s article. Here are five examples of major B2B brands that […]

Reviewing the hottest inbound traffic monitoring platforms

Big Data, Latest B2B News, Technology February 19, 2015February 23, 2015 Rick Delgado 0 Comments

It would be great if we could jump online, buy a crystal ball, and use it to gain a deep understanding of customer thought and which strategies and marketing plans will lead to big wins. Unfortunately, we don’t live in that fantasy world. What we do have instead is big data, and specifically bug marketing […]

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