While many companies are jostling to position themselves as the most innovative firm in their sector, the latest TV commercial from Amazon Web Services (AWS) makes it clear it sees itself as a supporting player in the breakthrough stories of its enterprise customers. In “New Ideas,” AWS marvels at comparison sites that help direct customers […]
In this regular column, we profile the ads, videos and memes making us truly laugh out loud in the B2Bnn office. If you’re not involved with fantasy sports, chances are you don’t know how much fantasy sports fans love talking about it with each other. Without fantasy sports to talk about, the NFL believes, fans will […]
The Super Bowl is almost here, and by now a number of this year’s commercials are already online. After looking though what’s already been leaked, we have a sense of the tone and style of the ads, how their serious personality swings away from the crude humour often associated with Super Bowl ads. Tugging on the emotional […]
On February 1 Super Bowl XLIX will be overwhelming TV screens across North America. The sports event is a big deal to football fans, but it also brings something else that is arguably even more exciting: Super Bowl commercials. It costs $4.5 million just for 30 seconds of air time during this year’s event. We’ll see […]
