Despite considerable attention from a variety of vendors before it came into effect this past May, a survey by DemandBase and Demand Metric shows only 32 per cent of B2B marketers are fully compliant with GDPR and 80 per cent worry that a lack of compliance among their vendors will put their firm at risk. […]
Tag: privacy
Keeping good data out of bad hands in the age of GDPR
This is a joint byline written by Cliff Gibson, Director, DBR Data and Michael Hiskey, Head of Strategy, Semarchy. You have the right to remain silent. Everything you do with your data may be used against you. That will be the case starting 25 May, when the General Data Protection Regulation (GDPR) comes into effect. Although […]
CMO Sunday: Privacy
Another week, and another hack of customer records. Seems this week it’s all about #privacy. Bell Canada Police are investigating yet another data breach at Bell Canada, where hackers have accessed up to 100,000 customer names and email addresses. This is the second breach in 8 months; last time hackers accessed 1.9 million customer email […]
Top 5 Predictions for Cyber Security in 2018
We reside in a world that is networked together. Companies rely on networked systems and their data is stored in the cloud. Thus, Cyber Security is one of the most crucial issues that need to be addressed in the present scenario. Cyber-attacks have become an international threat due to the occurrence of several high-profile breaches […]
Privacy vs Personalization: The value of user identity online
Perhaps unsurprising in a world where so much of our lives are shared publicly, 2014 saw the rise of anonymous social networking — the soaring initial popularity of apps such as Secret, Yik Yak and Whisper suggested that providing anonymity can be a lucrative play. And yet, while users crave the break of anonymity in a […]