DemandBase Demand Metric GDPR

DemandBase and Demand Metric research the state of GDPR compliance so far (and the results aren’t good)

Despite considerable attention from a variety of vendors before it came into effect this past May, a survey by DemandBase and Demand Metric shows only 32 per cent of B2B marketers are fully compliant with GDPR and 80 per cent worry that a lack of compliance among their vendors will put their firm at risk. […]