3 Quick Tips Make Sales Soar! Holiday marketing time is already here for BtoB owners. But, as an entrepreneur, you may have been dealing with core business responsibilities, and this season just kind of “snuck up on you.” Well, don’t sweat it. There is still time to get your marketing out there and see results. […]
Nike’s influencer deal with Ronaldo generated $500M in revenue. Ronaldo posted 1,703 times overall on social media in 2016. Those posts created 2.25 billion social interactions (shares, likes, retweets, comments and views on videos). These are huge numbers and this is what influencer marketing can do for your brand. The recent studies all indicate that […]
This week’s notable hires and appointments in the B2B world! *** Linda Sawyer, Chairman of Deutsch and former chief executive, is leaving the agency at the end of this year, after a 27-year run. Mike Sheldon, who took over as North America chief executive last year when Sawyer became Chairman, will now take on the role. […]
Deciding whether one of your employees is ready for a promotion can be as difficult as making that initial hire. We’ve asked four senior-level professionals what they think are the most important traits and attributes of a successful employee. They also divulge what to consider when a promotion goes wrong. When it comes to having “the […]
