If you are a CMO at a large, B2B organization (or simply oversee the marketing functions at your company), you are probably working with a public relations firm to help promote your business. This way, you can sit back and focus on your core responsibilities. Congratulations! You’ve made a great choice! But, before you hand […]
Nike’s influencer deal with Ronaldo generated $500M in revenue. Ronaldo posted 1,703 times overall on social media in 2016. Those posts created 2.25 billion social interactions (shares, likes, retweets, comments and views on videos). These are huge numbers and this is what influencer marketing can do for your brand. The recent studies all indicate that […]
David Meerman Scott originally coined the term “newsjacking.” The term describes how marketers and other public figures can leverage breaking news and social events in order to make their voices heard. Think of it as “adding your two cents” to emerging conversations. It’s a slick way of promoting your company in the process. The point […]
