Real-life robbers might not be impressed by the business software used to run a major retail chain, but a preroll ad from Lightspeed POS suggests it would be a crime not to invest in it. The 40-second preroll spot, which began running on YouTube earlier this month, starts with what looks like a very serious, […]
If you’re at all susceptible to nausea, dizziness or vertigo, watching a new marketing clip from consulting giant Accenture may require considerable stamina. Then again, so does surviving disruption in many established industries. The 30-second spot, which has so far only aired online, follows a female business leader through a fairly ordinary walk through a […]
Rangle has begun a rebrand that aims to show how an organization that began as a technical consultancy has the creative and strategic capabilities to help enterprises achieve digital transformation faster and more successfully. Based in Toronto, Rangle launched several years ago specializing in helping businesses create mobile-first web sites and other digital challenges, with […]
As Microsoft’s chief data scientist, Ozge Yeloglu’s job is not to develop specific products but simply help further customer success with tools like artificial intelligence. There are some occasions, however, when she just has to say no. Speaking at last week’s Elevate Tech Fest in Toronto, Yeloglu — who works for the software giant’s Canadian […]
WeWork has already disrupted the traditional approach to setting up office as a startup or small company by offering a series of spaces where people can get things done together. Now Julie Rice wants them to become spaces where they buy from each other, too. The pioneering coworking provider has recently launched WeMRKT, a series […]
If marketers are struggling to figure out how to develop a personalization strategy that works, the vice-president and managing director at consulting firm Relation1 suggests looking at a tactic that often doesn’t work — the traditional online retargeting campaign. Anyone who has went researching online for a new laptop, a productivity tool or a SaaS […]
By now the experience Tim Kobe brought to life is familiar to anyone who has visited a major mall in search of a Mac or iPhone: the long tables with devices set up like artworks in an exhibit, the walls framed with screens and a long counter at the back with “Geniuses” ready to help. […]
SAP on Tuesday used its annual Sapphire Now user conference to announce a customer experience software suite dubbed C/4HANA that will include a what it called a “fourth generation” customer relationship management tool, along with the acquisition of a field service software firm called Coresystems. C/4HANA will include SAP’s Sales, Marketing, Commerce and Service Clouds, […]
Autonomous driving might create major waves among consumers, but Toyota Motor Corp. used CES 2018 to show off a concept that would take it firmly into the business of serving other companies in retail, classified sales and even faciliating government service delivery. In a keynote presentation that was livestreamed from CES in Las Vegas, Toyota […]
Incorporating digital programs into existing frameworks is a dilemma facing many organizations today. In an effort to help businesses with this problem, software solutions provider EPAM hosted a webinar with Rex Lee and Warren Cable, VPs of digital operations at Canadian Tire. Both Lee and Cable explained how they used omni-channel and digital programs in their retail […]
Dx3, one of Canada’s largest marketing and retail conference, touches down in Toronto March 11 and 12, and B2BNN will be there to report on sessions ranging from the rise of programmatic advertising to reddit’s influence on marketing campaigns. The speaker list is exhaustive: Dx3 invited executives from companies such as Microsoft, BuzzFeed, reddit, Yahoo!, IBM, Shazam, Indiegogo, […]
A slew of made-for-business apps for iPhones and iPads have been launched thanks to a collaborative effort between Apple and IBM, the outcome of a partnership forged earlier in the year between the two tech rivals. In a press statement, Bridget van Kralingen, senior vice president, IBM Global Business Services, said: “Our collaboration combines IBM’s industry expertise […]
With online retail giants like Amazon continuing to disrupt the e-commerce ecosystem and squeezing smaller sellers everywhere, how can those smaller retailers remain competitive? The sheer massive reach and scale of the Amazons of the world and their focus on growth over profits give them an advantage that small businesses just can’t compete with. Or […]
