Over the past few years, real-time bidding (RTB) has become a leading force in ad-tech and programmatic marketing, transforming online advertising as more and more companies invest in the RTB space. First, a definition: RTB is the buying and selling of online ad impressions in real-time auctions that take place faster than the blink of an […]
This is an unusual story, but an important story for B2B professionals. It’s a story about seeing an opportunity in the midst of tragedy. And we all are aware of the Greek tragedies filling headline space this summer. A demand-side platform (DSP) from Poland has decided to expand to Greece despite the economical crisis ravaging the […]
We’ve all recently heard about programmatic advertising, trend that is starting to become popular with certain brands and even has Google dedicating 60 percent of its budgets toward finding and buying companies in this growing space. Programmatic advertising is “automatic” or programmable advertising buying that can reduce the time between negotiations and possibly dealing with absent media […]
The unofficial buzzword in advertising — especially mobile — for 2014 is programmatic. While programmatic has become one of the most talked-about innovations in advertising this year, a surprising chunk of the ad world still don’t have a clue what it actually is. So for the uninitiated, programmatic simply means automating the process of buying advertising inventory. Programmatic has […]
