Was Henry Ford the world’s first Chief Product Officer? The assembly line he created at Ford Motor Company, which reduced the time it took to build a car from more than 12 hours to two hours and 30 minutes, was a radical shift from American manufacturing practices of the early 1920s. For the first time, […]
Tag: training
Why personalizing your selling experience matters to B2B buyers
We live in a personalized world. Netflix, Amazon, Spotify, and almost every service we access online now curates content according to our tastes. That means when we sit down to view, purchase, or stream, we no longer need to waste time scrolling through content we would never in a million years care about. Instead, because […]
Harmony@Work wants to help companies pay better attention to (and change) the way they tackle diversity, equity and inclusion
B2B organizations are used to segmenting customers and personalizing their messaging, but a new organization called Harmony@Work is offering a way to ensure they are also recognizing differences in terms of diversity, equity and inclusion in how they communicate both internally and externally. A division of Toronto-based training provider Harmony Movement, Harmony@Work will offer workshops […]
Why business professionals should learn to love the robots coming to work in the enterprise — or else
David Hanson is well aware of the reasons business professionals might be a little easy about robots coming into the enterprise, but he believes job security should be the least of their concerns. The founder and chief designer of Hong Kong-based Hanson Robotics took the keynote stage at OCE Discovery in Toronto on Monday, but […]
The most important lesson B2B CMOs can offer their teams
B2B CMOs can’t be expected to predict what the marketing technology stack will look like in five years — with the rise of artificial intelligence and the increased emphasis on account-based marketing, things are simply changing much too fast. They should, however, start to develop a sense of the skills they’ll need their teams to […]
Employee Retention Strategies That Work
Is your organization facing an employee turnover problem? Do you have an effective employee retention strategy in place to lower the churn rate? Believe it or not, approximately 50% of the global employers do not follow a formal employee retention strategy. It’s true that one of the biggest challenges which the businesses are facing nowadays […]
Redefining the Way We Learn: Closing the Technology Skills Gap
Today’s successful marketing programs are driven by technology, and the rate of change and speed of innovation is accelerating. To keep up, and stay ahead of the competition, you need talent that can help you make the most of data, move faster, and create engaging customer experience. But how do you know what skills gaps […]
Why fitness at work = productive staff at B2B firms
More and more B2B firms are adding fitness or sports programs to their workplace, discovering that output and productivity benefit as a result. What are the pros and cons, the process, the costs to such fitness programs? What are the tangible benefits, if any? B2B NN investigates this important phenomenon. Fitness consultant and mobility specialist […]