Was Henry Ford the world’s first Chief Product Officer? The assembly line he created at Ford Motor Company, which reduced the time it took to build a car from more than 12 hours to two hours and 30 minutes, was a radical shift from American manufacturing practices of the early 1920s. For the first time, […]
We live in a personalized world. Netflix, Amazon, Spotify, and almost every service we access online now curates content according to our tastes. That means when we sit down to view, purchase, or stream, we no longer need to waste time scrolling through content we would never in a million years care about. Instead, because […]
B2B organizations are used to segmenting customers and personalizing their messaging, but a new organization called Harmony@Work is offering a way to ensure they are also recognizing differences in terms of diversity, equity and inclusion in how they communicate both internally and externally. A division of Toronto-based training provider Harmony Movement, Harmony@Work will offer workshops […]
David Hanson is well aware of the reasons business professionals might be a little easy about robots coming into the enterprise, but he believes job security should be the least of their concerns. The founder and chief designer of Hong Kong-based Hanson Robotics took the keynote stage at OCE Discovery in Toronto on Monday, but […]
B2B CMOs can’t be expected to predict what the marketing technology stack will look like in five years — with the rise of artificial intelligence and the increased emphasis on account-based marketing, things are simply changing much too fast. They should, however, start to develop a sense of the skills they’ll need their teams to […]
Is your organization facing an employee turnover problem? Do you have an effective employee retention strategy in place to lower the churn rate? Believe it or not, approximately 50% of the global employers do not follow a formal employee retention strategy. It’s true that one of the biggest challenges which the businesses are facing nowadays […]
Today’s successful marketing programs are driven by technology, and the rate of change and speed of innovation is accelerating. To keep up, and stay ahead of the competition, you need talent that can help you make the most of data, move faster, and create engaging customer experience. But how do you know what skills gaps […]
More and more B2B firms are adding fitness or sports programs to their workplace, discovering that output and productivity benefit as a result. What are the pros and cons, the process, the costs to such fitness programs? What are the tangible benefits, if any? B2B NN investigates this important phenomenon. Fitness consultant and mobility specialist […]
