BrightTalk on Monday said it would help B2B marketers develop more relevant webinars to host on its platform by opening up a tool that uses machine learning to identify the most popular topics among its more than eight million professional users. The San Francisco-based firm has already been arming B2B marketers with Intent Leads, which […]
Last time we discussed the reasons it’s probably a good idea to talk your CEO out of starting their own blog. A lack of resources, a tendency to be pretty pointless and the proven habit of running out of ideas fairly quickly are all good reasons to keep them away from blogging. But let’s not forget […]
Don’t worry about the steep drop-off: nearly 60 per cent of the business companies gain through a webinar comes from those who tune in on-demand, according to the latest research from BrightTalk. In its 2019 benchmark report, which is based usage data across the San Francisco-based firm’s platform for hosting webinars and videos, also wove […]
We are living in an age of increasingly younger CEOs, marketers and sales execs. Millennials are no longer the “next generation.” They’re a part of the workforce today — including key members of your customers’ buying teams. As a B2B marketer, SMS may not rank as high as more traditional tactics like e-mail, display ads or […]
Though his firm has spent a decade serving as a hub for hosting and maximizing the effectiveness of webinars, BrightTalk CEO Paul Heald increasingly finds himself referring to the content as simply “talks.” While some BrightTalk users continue to follow the “voice with slides” approach, for example, Heald has been noticing a lot more integration […]
I opened my business in 2002—an idiotic time to do this. The dot-com bubble had burst and 9/11 had shaken the planet. The world was in turmoil. But I was on a mission. I had worked with, led, and mentored salespeople for over two decades. And I noticed talented sellers and business owners slam into […]
The executive leadership team of account-based marketing software firm Terminus says its acquisition of BrightFunnel will bring deeper analytics and multi-touch attribution to its combined base of B2B customers. Terminus, based in Atlanta, announced its purchase of San Francisco-based BrightFunnel — which makes a revenue intelligence suite among other offerings — on Wednesday. Financial terms of […]
The content they create may have little in common with the Avengers, Star Wars or Doctor Strange, but a LinkedIn executive told Content Marketing World 2017 that Disney’s approach to hit movies could help B2B firms improve their thought leadership strategy. In a Thursday session at the conference, which is taking place in Cleveland this […]
Webinars are certainly not a new tool in a marketer’s arsenal. After all, they’ve been around for almost as long as there has been an internet. However, B2B marketers that take this type of content for granted are doing themselves a disservice. Webinars truly are a unique content format, something that has become increasingly valuable […]
