BrightTalk Insights Tool

BrightTalk offers machine learning to help B2B marketers pick the most relevant topics to present

BrightTalk on Monday said it would help B2B marketers develop more relevant webinars to host on its platform by opening up a tool that uses machine learning to identify the most popular topics among its more than eight million professional users. The San Francisco-based firm has already been arming B2B marketers with Intent Leads, which […]

BrightTalk 2019 webinar benchmarks

BrightTalk data suggests the majority of business won via webinar comes from non-attendees

Don’t worry about the steep drop-off: nearly 60 per cent of the business companies gain through a webinar comes from those who tune in on-demand, according to the latest research from BrightTalk. In its 2019 benchmark report, which is based usage data across the San Francisco-based firm’s platform for hosting webinars and videos, also wove […]

B2B SMS marketing

SMS marketing for B2B in the age of Millennials — does it work?

We are living in an age of increasingly younger CEOs, marketers and sales execs. Millennials are no longer the “next generation.” They’re a part of the workforce today — including key members of your customers’ buying teams.  As a B2B marketer, SMS may not rank as high as more traditional tactics like e-mail, display ads or […]

BrightTalk Paul Heald webinars

BrightTalk CEO reflects on 10 years of watching webinars evolve beyond ‘a voice with slides’

Though his firm has spent a decade serving as a hub for hosting and maximizing the effectiveness of webinars, BrightTalk CEO Paul Heald increasingly finds himself referring to the content as simply “talks.” While some BrightTalk users continue to follow the “voice with slides” approach, for example, Heald has been noticing a lot more integration […]

thought leadership CMWorld 2017

LinkedIn exec says B2B firms should take a Disney-like approach to thought leadership

The content they create may have little in common with the Avengers, Star Wars or Doctor Strange, but a LinkedIn executive told Content Marketing World 2017 that Disney’s approach to hit movies could help B2B firms improve their thought leadership strategy. In a Thursday session at the conference, which is taking place in Cleveland this […]