ecommerce translation

English Language E-commerce Websites Target French, German and Dutch Markets

Research conducted in late November 2016 by One Hour Translation, shows that the most popular language into which English language e-commerce websites are translated is French, followed by German. The research analysed 4,000 of e-commerce websites’ translation projects begun during 2015 and in the first 11 months of 2016. The analysis ranked target languages according […]

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U.S. digital display ad spending expected to overtake search in 2016

Digital display ad spending is expected to overtake search ad spending this year in the United States for the very first time, says a new report from eMarketer entitled “US Digital Display Advertising Trends: Eight Developments to Watch for in 2016.” The report suggests that the combination of video, native ads, traditional banners and other […]

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Study: 24% of marketers have a single view of the customer

Experian Marketing Services recently released a study that aimed to identify the biggest opportunities and barriers marketers face. The study, entitled, “2015 Digital Marketer Report,” polled 1,000 global marketers and placed heavy focus on how customer data is collected and used. The research highlights several key marketing issues businesses currently face, including the inability to […]

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YouTube offering advertisers ‘click to shop’ buy buttons on videos

A new feature added to YouTube’s in-steam video ads is making marketing on the site more engaging and interactive. Click-to-Shop, announced by Google last week, lets viewers  connect to brand websites to purchase products they see in pre-roll advertisements simply by clicking a button that appears on a card during the pre-roll ad. The buttons are similar to […]

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Infographic: B2B e-commerce sales to reach $1.1 trillion by 2020

This staggering stat should encourage  B2B firms with an e-commerce strategy. The infographic with the figure of B2B e-commerce revenue reaching $1.1 trillion US by 2020 comes courtesy research firm Sullivan, but they also included some other key findings. In a survey, 94 percent of B2B buyers wanted to know where and how to make an immediate […]

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How to be a ‘phy-gital’ retailer [Sponsor Content]

Incorporating digital programs into existing frameworks is a dilemma facing many organizations today. In an effort to help businesses with this problem, software solutions provider EPAM hosted a webinar with Rex Lee and Warren Cable, VPs of digital operations at Canadian Tire. Both Lee and Cable explained how they used omni-channel and digital programs in their retail […]

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Google Analytics’ new tool takes you on ‘the customer journey to online purchase’

Google Analytics has updated a useful tool that helps businesses track and analyze customer interaction paths from first click to purchase. The aptly-named The Customer Journey to Online Purchase launched in early 2013 as Google recognized the need for website owners to better understand how customers act from their first visit through conversion. The tool utilizes […]

MaggieFox

Maggie Fox: the next stage of success at SAP (SAP CMO series)

It’s a confusing marketing technology world at the moment, and nobody knows technology like SAP. Historically focused on the CIO, now the company is reaching out to bring their expertise to a brand new audience: marketers. And that requires a different kind of marketing, something Maggie Fox is keenly aware of, and excited about. Fox, […]

Alibaba

What Alibaba can teach us about winning in B2b ecommerce

The average North American likely hasn’t heard of Alibaba, but the Asian retailer is larger than Amazon and eBay combined. The juggernaut, founded in 1999, continues to dominate the ecommerce market and continues to generate substantial revenues and make history. In September, Alibaba made international headlines after having the largest global initial public offering (IPO) […]

Mobilecommerce

Investing in e-commerce? Better make it mobile

It seems that B2B suppliers have noticed that it’s almost 2015 and hey, wouldn’t you know it, the whole buying-online fad is probably here to stay. A recent report by Forrester Consulting suggests that B2B is getting serious about e-commerce: 80 percent or more of online B2B sellers are planning to invest in, implement, or upgrade their e-commerce platform within […]

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5 ways e-commerce sites can capitalize on Black Friday, Cyber Monday

Black Friday, falling on November 28, and Cyber Monday (December 1) are dates etched on the minds of all retailers; but how are smaller e-commerce businesses preparing for this major shopping season, and how can these businesses capitalize on a retail holiday traditionally celebrated by big box retailers? Consider the numbers for a moment. According to […]