train your customers

How to Train Your Customers: Six Steps to Better Relationships and Outcomes

I’ve written a couple times before about how buyers should select and manage their vendors, consultants and agencies. But it goes the other way as well. Consultants, vendors and agencies who don’t set clear expectations and “train” their clients and customers up front are more liable to experience friction and frustration down the road. Whether […]

social media

B2B Trending Conversations: Fun with Social Media, Hiring the Perfect SDR, Maximizing SEO

Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s trending in the social media B2B space. This week, we feature posts on hiring the perfect sales development rep, making boring B2B brands come alive, predictive marketing software and more. We’ve also selected a pair of infographics, including one on using […]

performance unleashed

Performance Formula: Cutting leashes to increase results

Whether in a sporting feat or a sales opportunity, “just do it” just doesn’t cut it. In this video, Jason Forrest, Chief Sales Officer for Forrest Performance Group, examines the missing piece to Nike’s inspirational mantra. Performance equals knowledge minus leashes. The more we learn (processes, skills, beliefs), the more we should be able to accomplish. But we come up short because of […]

2016 Martech Supergraphic_Feature

B2B Idea Bytes: Romancing the niche

Let’s call it the match maker’s response to extreme nichification. Romancing the niche is what generalists are doing for martech to create greater business viability within the sector. Ever since Scott Brinker’s 2016 Martech Landscape Supergraphic was released in March, it’s been clear that vendors would have to work across multiple categories for new tool […]

LImagnify

B2B SI: Social intelligence on referral programs, LinkedIn prospecting hacks & digital marketing musts

Spring has sprung here at B2B News Network and we’ve gathered some of the freshest B2B tweets worth sharing this week. This Wednesday, you’ll learn how to launch your B2B referral program, get LinkedIn hacks that will help you find hot new prospects, listen to a podcast on the ever-evolving customer journey and more. Our […]

success

B2B Success: Unleashing Your Sales Partners

In the B2B world, the key is selling through your channel partners—not to them. In this video, Jason Forrest, Chief Sales Officer for Forrest Performance Group, explains how this shift in thinking revolutionizes our approach and brings increased sales. He coaches business leaders to consider what we would say directly to the customer. Then we […]