Hashtag Team: Apps key for content marketing, conversion conference wraps up

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What’s trending this week in the B2B Twittersphere? As we do every week, the Hashtag Team column will scour Twitter to find out what B2B insiders are discussing in marketing, advertising, Big Data, ecommerce and more!

This week, learn how mobile apps are essential for content marketing strategies, how Big Data plays a role in mobile marketing, what LinkedIn launched for B2B brands, just to name a few viral hits we list below.

Note: All data was sifted and sorted via Nexalogy, a B2BNN technology partner

TRENDING TOPICS

B2B Marketing

Reach Marketing explored the 13 most common B2B content marketing tactics. Unsurprisingly, social media content topped the list, followed by eNewsletters, website articles and blogs. reachinfographic According to the Content Marketing Institute, the key theme emerging from recent B2B research is: “If you want to be more effective at content marketing, document your strategy.” This may sound simple, but only 35 percent of B2B marketers surveyed by the institute said they have a documented content marketing strategy.

More in B2B Marketing  

eMarketer notes that while more than 80 percent of B2B marketers say that mobile apps are important for content marketing, just one third of B2B marketing executives responding to a global Regalix poll said they use mobile to distribute content. For more on mobile apps, check out our previously published post here.

Big Data

Former IBM France community manager Alexis Gontier linked to this Fourth Source article exploring the big potential for Big Data utilization in the mobile marketing industry. Tektronix CTO Manuel Stopnicki asserts mobile operators are sitting on “a goldmine of subscriber data” that will only grow as, according to an Ericsson forecast, 90 percent of the world’s population will have a mobile device by 2020.

B2B Social Media

Social Media Today examines how social media is increasingly used to improve and expand customer service, technical support and lead management. According to the latest CMI Benchmark Report, 92 percent of B2B companies are using social media, and the MIT Sloan Management Review report “Moving Beyond Marketing” found that 58 percent of B2B companies believe social business practices have had a positive impact on their business outcomes.

B2B Advertising

B2B Marketing reports on LinkedIn’s launch of a new set of advertising products for B2B brands, with the aim of creating “the most efficient lead generation platform on the market.” Among the new offerings is the LinkedIn Lead Accelerator, which is “designed to help brands reach, nurture and acquire sales by linking the right content with the right audience at the right time.”

B2B Podcasting

SalesLoft marketing director Tami McQueen shares her B2B marketing insights with Triblio’s B2B Content Marketing Leaders series. She’s had considerable success in the field, generating more than 7,000 leads through content marketing. McQueen was recently named 2014 B2B Marketing Innovator of the Year by the Technology Association of Georgia. (We also covered B2B podcasting in late 2014 here).

Hot Conferences

The 2015 Content2Conversion Conference: #C2C15 wrapped up in sunny Scottsdale, Arizona this week. Around 5,500 tweets by over 1,500 users generated more than 16 million impressions during the three-day event. (Keyhole event summary graphic: http://keyhole.co/realtime/wPLQes/c2c15)

Highlights included keynote speeches from NewsCred’s Michael Brenner and TopRank CEO Lee Odden, who discussed co-creating B2B content with industry thought leaders and other influencers.

This TopRank Online Marketing Blog post recapping #C2C15 was shared more than 725 times over social media.

Did you miss the debut of our Hashtag Team column, written by Sarah Dawley? Check it out here!

If you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork

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Brett Wilkins

Brett Wilkins

Brett Wilkins is Digital Journal's Editor-at-Large for U.S. news. Based in San Francisco, he is the editor and publisher of Moral Low Ground and is a Yahoo! Featured Political Contributor.