We’re back with another recap of what kept the B2B social world buzzing this week. B2B News Network partnered with Nexalogy to help sift through the social data and find the most relevant posts and stories to keep you ahead of the curve.
This week, we’re getting futuristic with a look at how virtual reality could change the B2B landscape and then pausing to take a look at the effectiveness of a more traditional channel: print media. We also found some in-depth posts and an interactive presentation about content marketing.
Virtual Reality and B2B
How virtual reality could change shopper marketing, B2B, consumer research and more http://t.co/LbEQBbrsiA
— Ad Age (@adage) July 6, 2015
The future of virtual reality may be closer than you think, as this article from Ad Age explains. B2B marketers could soon be tapping into the potential power of virtual reality in e-commerce, or as a shopper-marketing research tool. For example, companies with large machinery could use the technology to demo or train people without intensive travel or shipping costs.
And since Gartner Group is projecting that 25 million virtual or more limited augmented-reality combined headsets will be in consumer hands by 2018, it may be time to start thinking about what the virtual world may have to offer.
5 Ways to Boost Your #B2BMarketing into Overdrive via @CrimsonMktg‘s Glenn Gow: http://t.co/PzQClMhKjS @CrimsonCEO pic.twitter.com/RBwWVfjJx7 — LinkedIn Marketing (@LinkedInMktg) July 6, 2015
With buyers now in the driver’s seat, B2B marketers have had to adjust their strategies accordingly. In this post, Glenn Gow from Crimson Marketing offers five ways to rethink your marketing approach and remain competitive in this new customer-centric environment.
Look for more marketing articles on our network via this link.
B2B Print Media
Brands like @Airbnb and @LincolnElectric are going all in on print. Should you? https://t.co/WNYUr9364K #b2bchat pic.twitter.com/R2VFFHKkhP
— orange magazine (@orangemagazine) July 2, 2015
While mass-market print media may be struggling to adapt to the digital world, it’s actually thriving in the B2B space. According to the Content Marketing Institute’s 2014 study, 35 percent of marketers were publishing print magazines as one of their content marketing tactics. This post details some of the ways B2B businesses are using print magazines to their advantage, and how your firm can do the same.
B2B Content Marketing Posts
The 17 Best B2B Content Marketing Posts Ever Written http://t.co/jJsGMi0xpL (great roundup @mltcreative ) — Jay Baer (@jaybaer) July 3, 2015
Thanks to Luke O’Kelley from MLT Creative, you’re now looking at 17 valuable, insightful posts about content marketing that will cover almost everything you need to know in the space. From whether you should hire an agency or bring your work in-house, to deciding on which tools to use and tips to becoming a better writer—this is a great summary of content that just so happens to be about content.
Effective B2B Content
The 4 Most Effective #B2B Content Formats? – http://t.co/01c0Iq1PhG pic.twitter.com/CK4smgrPP7
— IMshed (@IMshed) July 7, 2015
When it comes to content marketing, choosing what type of content to make can be the biggest hurdle. This post covers an interactive teaser and infographic of some results that B2B Marketing found during their 2015 Benchmarking Report. Finally we know which types of content work best, and why.
If you missed last week’s edition of Hashtag Team written by Brett Wilkins, head here to check it out.
As always, if you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork.
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