It’s Wednesday once again, and again that means another edition of B2B News Network’s Hashtag Team report, wherein we bring you the tweets making the most noise in the B2B realm. Using Nexalogy, a cutting-edge social analysis platform, we sift and sort through each and every relevant tweet to bring you news you can use in B2B content marketing, social media, Big Data and more.
This week, we explore differences in B2B content marketing attitudes between business veterans and ‘generation next,’ find out which social media platforms are most important to B2B marketers, get tips on how to optimize B2B YouTube pages and more.
— Sam Hurley (@Sam___Hurley) September 2, 2015
Entrepreneur contributor Aaron Agius lists 10 inbound marketing hacks that B2B companies can use to achieve their goals in a faster, more efficient manner than through established practices. They range from the obvious—writing in-depth content and optimizing high-traffic posts—to the novel, such as turning FAQs into topics for content and curating instead of creating viral content. How will you and your company use these hacks to drive inbound marketing success?
B2B Social Media
Shelly Kramer at V3B provides this incisive tutorial on how to optimize B2B YouTube pages. “When looking at effective optimization methods for your B2B YouTube channel, your strategy should including implementing a consistent production and publishing schedule,” Kramer asserts before listing other factors to consider, including: Name, branding and vanity URL; keywords, target country and website; description and links; and customized homepage look.
B2B Infographic/Content Marketing:
Marketing Tech Blog founder Douglas Karr published this infographic from The Economist Group that examines B2B content marketing attitudes. It compares how business veterans and the next generation of business buyers approach a wide range of content marketing issues, finding significant intergenerational disparities. For example, while 91 percent of business veterans prefer their content in the form of articles, only 69 percent of ‘generation next’ does.
Nearly two-thirds of business veterans find research reports helpful, while only 30 percent of the younger generation does. Tellingly, only 5 percent of “generation next” business buyers think of work colleagues as a source of trustworthy content—a figure that more than triples, but still only to 17 percent, for business veterans.
B2B Infographic/Social Media/Marketing
— Tony Wood (@xfactorcomms) September 5, 2015
How important are the various leading social media networks to B2B marketers? Social Media Priorities and Trends 2015 analyzed the data and found that Facebook, Twitter, LinkedIn, YouTube and Instagram are the most important networks for marketers, while Google+, Pinterest, Tumblr and Snapchat are the least important. The researchers also found that marketers are spending more time on social media than ever before, with the majority of companies spending 1 to 4 hours daily on online social engagement.
If you didn’t catch last week’s Hashtag Team report by Sarah Dawley, you can check it out here. If you have any B2B content you feel is share-worthy, by all means do post links below or tweet us at @b2bnewsnetwork.
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