Applying the right sales strategy with the right buyer is key—and the first step is knowing (really knowing) our buyers.
In this video, I explain a four-step process to ranking prospects and getting the sale. I provide a simple breakdown of three kinds of buyers, shares the strategy and selling message for each category, and end the video by explaining how to apply the appropriate strategy and focus point.
As I note in the video below, “If you get the categories right, it will change your life.”
Such a straightforward approach will revolutionize your selling process, empowering you to give the right message to the right buyer—every time.
Photo via CMG Digital
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