Video: 3 types of buyers and how getting them right will change your life

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Applying the right sales strategy with the right buyer is key—and the first step is knowing (really knowing) our buyers.

In this video, I explain a four-step process to ranking prospects and getting the sale. I provide a simple breakdown of three kinds of buyers, shares the strategy and selling message for each category, and end the video by explaining how to apply the appropriate strategy and focus point.

As I note in the video below, “If you get the categories right, it will change your life.”

Such a straightforward approach will revolutionize your selling process, empowering you to give the right message to the right buyer—every time.

Photo via CMG Digital

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Jason Forrest

Jason Forrest

Jason Forrest is a sales trainer; management coach and member of the National Speakers Association’s Million Dollar Speakers Group and Entrepreneur’s Organization. He is also an award-winning author of six books, including Leadership Sales Coaching. One of Training magazine's Top Young Trainers of 2012, Jason is an expert at creating high-performance sales cultures through complete training programs. He incorporates experiential learning to increase sales, implement cultural accountability, and transform companies into sales organizations. He’s won Stevie Awards for Sales Training Leader (2013) and for Sales Coaching Training Program of the Year (2014). Find him via his website Forrest Performance Group.