Sunday, March 3, 2024

Hashtag Team: Value-based pricing, and the Halloween horrors of B2B marketing

Last updated on November 1st, 2015 at 09:38 pm

Welcome to the latest edition of the Hashtag Team, our weekly round up of the most shared and buzzworthy B2B content on social media.

As always, we’ve used Nexalogy to easily sift through piles of social data and discover these articles, and have collected them here to keep you in the loop.

This week, we found a great round-up of quotes from a recent B2B marketing conference, some interesting tips for establishing value-based pricing for your product, some truly frightening connections between horror movies and marketing, and more.


Quotes from the B2B Marketing Forum

The 2015 MarketingProfs B2B Marketing Forum was held last week in Boston, and judging by this post on the LinkedIn Marketing Solutions blog, it was both enlightening and entertaining. You’ll find 33 of the best quotes curated here, including some gems about social media, content marketing, the power of story telling, and more. (My personal favorite was from the CEO of ChurnZero, You Mon Tsang: “If you’re the smartest one in the room, get out.”

B2B Pricing


Whether or not your B2B organization is pricing its products and services effectively is (understandably) a discussion that can have major implications within a B2B organization. As Oren Smith points out in this post on Business 2 Community, “A 1% increase in price may subsequently raise profits by up to 10-12%!”

He then outlines five obstacles that your business needs to overcome in order to establish value-based pricing, including transparency, organizational alignment, technology, and more.

B2B Software  

One of the most widely shared pieces of B2B content this week was this post about why B2B software should be built around the customer experience, written by Bubba Page for Inc. and shared more than 500 times across social media. The “consumerization of IT” means that trends in the consumer industry are crossing over to the business sector. This presents both challenges and opportunities for B2B technology marketers, who are now faced with the task of being bolder and more human in their approach, which is good news for users and buyers alike. The post does a thorough job of framing how these trends can—and should—affect B2B technology marketing in the future.

Horror Movie Clichés That Apply to Marketing


While you’re watching scary movies this Halloween weekend, will the suspense and action remind you of segmentation and multivariate testing? It might, after reading this post from Shauna Ward on the blog section  for Pardot, a B2B marketing automation platform from Salesforce.

It’s a fun look at how five clichés from scary movies apply to the world of marketing. What exactly does a disappearing teenage girl have in common with nurturing leads? You’ll have to read and find out… Happy Halloween!


The Road to Your First 20 B2B Customers (Podcast)

If you’re just starting out in the B2B space, this podcast is for you. In this episode of The SaaS Revolution Show podcast, Alex Theuma is joined by Jakob Marovt, CMO and co-founder of Pipetop as they discuss the road to your first B2B customers.

If you missed last week’s edition of Hashtag Team written by Brett Wilkins, head here to check it out. As always, if you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork.

Photo via Flickr, Creative Commons


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Sarah Dawley
Sarah Dawley
Sarah is an Ecosystem Copywriter at Hootsuite, where she writes a variety of materials about social media and its impact on business. Prior to joining Hootsuite, she was the Social Marketing Manager for the Music & Entertainment Channels at Bell Media, where she spent nearly four years building the presence of Much, MTV Canada, M3 and E! Canada into social communities of over 2.8 million fans and followers. Find her on Twitter @sarahdawley