Hashtag Team: Digital marketing predictions for 2016, making Instagram work for your B2B firm

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Welcome back to B2B News Network’s weekly Hashtag Team report, our look at what’s trending in the B2B Twitterverse. Whether it’s a timely article, informative podcast or thought-provoking infographic, if B2B professionals are sharing it on Twitter, we’ll share it with you here.

This week, we’ll take a peek at eight B2B digital marketing predictions for the coming year, explore how to use Instagram to attract more customers, find out who the B2B agency nominees for this year’s Drum Network Awards are, and more.

As always, we use the cutting edge social analysis platform Nexalogy to help us sift and sort through the myriad B2B-related tweets so that you don’t have to. Let’s get started…

TRENDING TOPICS

B2B Digital Marketing

Jed Singer at Business 2 Community offers eight B2B digital marketing predictions for 2016. Using data-driven predictions, Singer forecasts what evolutions will occur to the digital marketing space and how those changes will affect B2B marketers looking to build trust and generate leads through content marketing and social communities. Expect content marketing budgets to keep increasing while social selling and recruiting cement themselves as the new normal. The ascendency of video as a marketing platform of choice will also ramp up, while wearables will grow in importance, so be sure to include them in your marketing strategy where relevant and appropriate. 

B2B Social Media

University of Southern California Digital Brand Manager Juntae DeLane breaks down how to use Instagram to attract B2B customers on a forum usually associated with B2C brand dominance. Critical elements include establishing your firm’s story, using hashtags properly, providing demos and tutorials, sharing company news and properly promoting events and thought leadership.

B2B Content Marketing

Writing at Velocity, Doug Kessler says B2B content marketers should begin by understanding that people don’t buy what you do, they buy into why you do it. Strive to dig deep into what your clients believe and use that as a source of great content. Also, some of your best-received content marketing will celebrate the beliefs and values of your company. So what does your company believe? Why do you do what you do? What could your content look like if you tapped into that?  

TOP MEDIA

B2B Infographic

How do business owners make buying decisions? According to this infographic based on the Alternative Board’s Small Business Pulse survey, other business owners using products or services are the most influential players when it comes to making major purchasing decisions.

Nearly half of survey respondents also said that they learn about products and services by talking directly with vendors.

Business owners also choose adding value as the most desirable outcome over increasing revenue or reducing costs. When it comes to trusting vendor information, only 6 percent of business owners described themselves as “very trusting,” while fully 70 percent said they were “somewhat trusting.” Twenty-two percent of respondents called themselves “somewhat” or “very distrusting.”

If you missed last week’s edition of Hashtag Team written by Sarah Dawley, head here to check it out. As always, if you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork.

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Brett Wilkins

Brett Wilkins

Brett Wilkins is Digital Journal's Editor-at-Large for U.S. news. Based in San Francisco, he is the editor and publisher of Moral Low Ground and is a Yahoo! Featured Political Contributor.