B2B Numbers This Week: Stats, whitepapers & research for this week

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At B2BNN we stayed indoors to stay dry and collected all the stats relevant to the B2B sector that came our way this week. In a typical April, 70 millimeters of precipitation will fall on the city of Toronto.

6 = The number of features successful referral programs have in common. Community, customer channels, content, context, collaboration and infrastructure are all hallmarks of formalized referral programs that result in sales, according to a whitepaper released by Influitive.

8 = The percentage of product page visitors who are converted into real cash-spending customers, says a new study by Receiptful.

7 to 15 = The percentage increase in the number of B2B companies – across all income bands – that are making investments in marketing technology, tools and outsourced services, reads the results of Sirius Decisions’ 2016 True Cost of Marketing Survey.

15 = The number of MANDATORY features a press release must possess to maximize ROI.

16 = The number of predictions about Martech made by the same number of experts collected by the Vision Critical team. The predictions range from growth of the hyper-personalization trend to the rise of open source tools.

73 = The percentage of millennials who responded to a survey who said they are involved in a product/service B2B purchase decision-making process at work.

440 = The number of IT professionals Spiceworks surveyed to determine that the use of wearables in the workplace has doubled since 2014. Results are found in its 2016 IoT Trends Report: The Devices are Coming.

100 = The number of CIOs on Vala Afshar’s list of “most sociable CIOs on Twitter.”

100 million = The dollar amount HTC will invest in a VR-based incubator.

25 billion = The dollar amount Vision Critical says that marketing departments will spend on boosting their tech stacks in 2016 in the previously cited study.

Image credit: Spiceworks

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Kate Baggott

Kate Baggott

Kate Baggott is a former Managing Editor of B2BNN. Her technology and business journalism has appeared in the Technology Review, the Globe and Mail, Canada Computes, the Vancouver Sun and the Bay Street Bull. She is the author of the short story collections Love from Planet Wine Cooler and Dry Stories. Find links to recent articles by following her on LinkedIn https://www.linkedin.com/in/kate-baggott-9a0306/