Outsourcing content can help to make companies, like those in B2B, more versatile; getting the work done as necessary without having to directly employ staff. There are plenty of companies that can help with outsourcing. Some specialise in stock photos, others in videos. Some provide copywriting services and others provide infographics. They all work slightly differently and provide slightly different services.
Dreamstime provide stock video footage. Their pricing structure may seem a little complicated at first, but it gives users the flexibility to work out the best package for them. It is not easy to work out how much a single video will cost, but the packages are good value. The videos are visually appealing and the titles describe the pictures well. The search is easy to use, but with so many videos it is wise to avoid generalised search terms.
Shutterstock has over 6 million stock videos. The site is quick to navigate, with the videos separated into logical categories. It is easy to see how much a single video will cost, and they have pricing plans which enable the user to purchase at the level they will be likely to use.
Photoshelter offers the choice to purchase exclusive prints or hire a photographer. They have a range of featured photographers and they are also listed by subject, making the site easy to navigate. Because the images are unique they are more expensive than stock images, but you can be sure to receive exactly what you are after
The Hungry Jpeg provides infographics which can be used digitally or in print. They have a selection of infographics which are easy to navigate through and the pricing is obvious. They don’t have an enormous selection, but what they do have is not too expensive and well designed.
Alamy has 95 million stock images. There is no need to subscribe or register. The images are priced individually from £9.99 each; the pricing is dependent on how you intend to use the image. It is easy to work out how much the image will cost and the images are shown in easy to navigate categories.
Graphic River provides template infographics. They have a very big selection, but it would be easier to use the website if they were ordered in categories. They vary in price and size, but it is easy to see what you will receive and how much it will cost.
With so much selection available it is important to be sure exactly what is required and how soon it is needed and to have a budget in mind. The quality of work available is amazing and can be a great asset to a company like B2B for their website or in other marketing.
Feature image source: Gerd Altmann