Tuesday, May 21, 2024

Demystifying Account-Based Marketing (ABM)

Last updated on June 14th, 2023 at 11:30 am

There may not be a more commonly used and misunderstood buzzword in the B2B marketing landscape today than Account-Based Marketing (ABM).

The most common questions asked about ABM are simple:

  • What is it?
  • How much does it cost?
  • Is it right for my organization?

Doug Shirra is Senior Director, Content & Customer Experience Marketing, at SAP Americas. He’s responsible for several aspects of their Account-Based Marketing (ABM) program, which has been in place for two years now. Doug focuses on content requirements for ABM, and will share some of the lessons that he has learned during the first two years of their ABM program during a Twitter Chat at 2:30 pm EST today.

We’ll also be sharing some exciting insights from the latest #FlipMyFunnel 2017 State of ABM Report.

Want to learn more?

Join @B2BNewsNetwork, @nejsnave, and @ShirraD with #FlipMyFunnel on Twitter today at 2:30 pm EST.


Register for the next #B2BPOV event on June 14, 6:00 pm, at The Spoke Club, Toronto. Doug will be “Demystifying ABM” in person.


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