Thursday, December 7, 2023
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App Of The Month: HG Data adds net account discovery and lead enrichment to technographic tool

HG Data  has updated a mobile app that works with Salesforce CRM to help sales and marketing teams address one of their most common questions: What other technology products does a potential customer already own and use?

The App

HG Data, updated for Summer 2018, available in Salesforce App Exchange.

How It Works

HG Data allows users to sort, filter and use the data to create campaign segments, score and rank accounts, generate reports, and implement workflows and triggers. Basically, by having technographic data on what companies in Salesforce CRM have in place to date, the outreach done by marketers or sales reps can become more relevant.

What’s New? 

The company has introduced a way to figure out if you actually have more potential customers than you realized by adding firmographic details such as employee size, industry and so on to the technographic data. Instead of having to check back on technographic information once leads come in, meanwhile, the latest version of HG Data will append those details directly into lead records.

If you’re trying to narrow down your list of influencers within an account, especially if the customer is a technology firm, technographics might become an essential element in your approach.

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Shane Schick
Shane Schickhttp://shaneschick.com
Shane Schick is the Editor-in-Chief of B2B News Network. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and was the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.