Tuesday, May 28, 2024

7 Employee behaviors companies need if they want to win more bids and RFPs

Winning is a mindset. As the leader of a company focused on nothing else but winning bids and RFP competitions, it amazes me how much effort teams put into expressing dissatisfaction about the process, the expectations or the ‘stupidity’ of the buyers.

We only have so much energy, creativity and prefrontal cortex processing time available to us every day. Don’t waste it on this negative nonsense. Decide you are going to love submitting a bid. Be as committed to this as you are to anything else that is important in your life, such as your health, your children or your relationship — and no this does not mean you should start chanting – “it’s ours to lose”. You need the bravery to take on the  challenge, the wisdom to know when not to and the tenacity to never give up. Don’t whine. Get good and win stuff.

A winning mindset must be accompanied by winning behaviors. I frequently come across bid leaders who have the right mindset, but who are also egotistical lone-rangers who alienate customers and colleagues.

Bidding is a people business that feeds on good relationships. But there is no denying it is a high-pressure environment to work in. It is why the industry attracts alpha men and women – people who thrive on competition, have mental toughness, bags of confidence and are calm under pressure.

The flip-side of people with alpha characteristics is that they are a real liability in bids. The need to dominate, to win at all costs, and cocky arrogance are traits that are incompatible with the collaborative working that it takes to win.

Winning behaviors come naturally to people who show high levels of emotional intelligence (EQ) – these include the qualities of empathy, self-awareness, accountability, humility, self-control and maturity. These are the winning behaviors that we look for, they are fundamental to collaboration, and these are part of our new hire selection process.

  • Empathy
  • Active listening skills
  • Solution-focused
  • Commitment
  • Consistency
  • Supportiveness
  • Respect

The importance of collaborative working has also just dawned on buyers in a big way, particularly on long-term, complex contracts.

Buyers are exhausted by adversarial relationships with suppliers, which add insult to injury by ultimately delivering mediocre outcomes. They want to work with people who are interested in mutual benefit, who have a can-do attitude, can handle criticism, offer constructive advice, and work with them as a team.

I often hear buyers complain “If only we knew what they were really like to work with before we selected them”.

Buyers are doubling down on this, collaboration is increasingly becoming part of the award criteria for bids and RFPs.

Across Europe, we are now seeing buyers asking bidders to take part in collaborative assessments during the bids competition period – these can be intensive workshops, one to one interviews or written tests or all of the above. The bid team will be observed by behavioural psychologists, judging every action.

Are you ready for this level of scrutiny? My advice is to hire the best people who have high levels of EQ. If you do, you’re already on your way to winning.

Excerpted from ‘Winning Big. The Masterplan for Winning Bids & RFPs‘ with permission from the author. 


Unleashing the Power of AI in B2B Marketing: Strategies for 2023

The digital marketing landscape is evolving rapidly, with artificial...

How To Check if a Backlink is Indexed

Backlinks are an essential aspect of building a good...

How to Find Any Business Owner’s Name

Have you ever wondered how to find the owner...

Do You Have the Right Attributes for a Career in Software Engineering?

Software engineers are in high demand these days. With...

6 Strategies to Make Sure Your Business Survives a Recession

Small businesses are always hit the hardest during an...
Anne McNamara
Anne McNamara
Shine Bid Services CEO and co-founder Anne McNamara has more than 20 years’ experience of leading and contributing to more than a billion pounds worth of bid wins.