Monday, June 17, 2024

Barracuda Networks TV spot reminds business leaders to secure data at every step of their journey

There is no specific mentions of its firewalls, SD-WAN or other data protection products, but a new TV commercial from Barracuda Networks has created a panorama of business environments that suggests IT security should  always be running in the background.

“Your Journey, Secured,” takes viewers from an airplane to under the car in a mechanic’s shop, to the counter where orders or invoices are being exchanged, a warehouse and even a farm. “Your business is a journey,” the voice-over says. “Your business is our journey.”

Only mid-way through the 30-second clip do we get a glimpse of the Barracuda Networks offices, which shows how its team is working behind the scenes to prevent cyber-attacks and threats against corporate e-mail or other applications. A one point, a security engineer total up 150 threats in a routine detection attempt.


In some respects, “Your Journey, Secured,” picks up right where its previous TV commercial left off. The spot opens, for instance, with an executive swinging a golf club, echoing “Golfer,” which ran around the same time last year. However what’s being show on TV is actually an edited-down version of a slightly longer video that was uploaded to YouTube earlier this year.

“We’re on a mission to protect customers, data and applications from today’s advanced threats by providing the most comprehensive and easy-to-use IT-security platform and backing it up with best-in-class customer support,” the video description says.

The company is back advertising on TV just a few weeks after the launch of Barracuda Firewall Insights, an advanced security analytics platform that it said can ingest, aggregate, and analyze data automatically from any Barracuda CloudGen Firewall deployed in an organization’s network, including public cloud deployments.

Barracuda Networks credited its in-house production arm, Barracuda Studios, as the creative team behind the YouTube video and presumably the TV spot.



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Shane Schick
Shane Schick
Shane Schick is the Editor-in-Chief of B2B News Network. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and was the founding editor of Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.