AT&T commercial shows how technology can address everything except food-stealing coworkers

AT&T Edge-to-Edge
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In some manufacturing organizations it’s easier for people to get along with robots than other employees, based on one of A&T’s most recent TV spots.

Though it is still the world’s largest telephone company based on total revenue, AT&T wants enterprise customers to be aware of the wide range of IT services it can offer them as well. This includes everything from collaboration tools, Internet of Things equipment, software-defined networking (SDN) and more. The firm calls this collection of service “Edge-to-Edge Intelligence,” and is marketing it to multiple industries including retail, health care and more.

In a series of ads that first made their debut during the 2018 Masters Tournament broadcast, AT&T showcases scenarios where Edge-to-Edge services can be applied, either in day-to-day operations or as part of a digital transformation initiative.

“We want to be recognized as the leading business transformation collaborator, not only as the leading telecommunications provider,” Sandra Howard, vice president-Corporate Brand Marketing at AT&T said in a statement. “While other companies might be able to compete with us on specific products, our breadth of services sets us apart.”

Judging by the clip below, however, AT&T might want to add a few sensors into the refrigerator in manufacturing firms’ employee common areas.

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Shane Schick

Shane Schick

Shane Schick is the Editor-in-Chief of B2B News Network. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and was the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.